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Dakota Spotlight: True Crime & Cold Case Investigations

Podcast · dakotaspotlight.com · EN
Hosted by James Wolner

Dakota Spotlight is a true crime podcast hosted by investigative journalist James Wolner, covering unsolved murders, cold cases and missing persons in North Dakota and the Midwest. The show has about 250 episodes, released weekly, with a median length near 42 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a host-read mid-roll rate of $90 to $630 per episode.

Why brands sponsor Dakota Spotlight: True Crime & Cold Case Investigations

Weekly North Dakota true crime with a loyal, highly rated audience

  • Apple Podcasts shows 879 ratings averaging 4.8 out of 5, with 784 five-star ratings.
  • Roughly 250 episodes on a weekly cadence give sponsors a steady, long-running placement.
  • Host-read ads are offered directly by James Wolner, who is named as the creator on the feed and website.
Best forregional brands in North Dakota and the Upper Midwestsubscription and streaming services seeking mature true crime listeners
Watch forCrime content with murder themes may not suit family or children's product campaigns.

Brand fit report

Content

Topics, IAB taxonomy
True Crime70%
Documentary15%
Society15%
Formats
narrative, investigative season, standalone episode
Tone
serious, respectful
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 879 Apple ratings places the show in the 200 to 1,000 ratings band, which maps to 5,000 to 25,000 downloads per episode; the show is older than five years so no band shift applies, and weekly cadence and Megaphone hosting are consistent with that range.
Audience asks aboutwho was responsible for unsolved caseswhat the latest update is in a seasonhow to get more Dakota Spotlight episodes ad-free
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The site links Spotlight PLUS subscriptions and a Patreon page as funding, and an advertise page invites host-read sponsorship without naming any sponsor.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Titles cover murders and disappearances such as 'The Mandan Murders' and 'Homicide at House of Bottles', so violence is medium; no explicit flags are set.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence21 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 11 days ago, a new one about every 7 days.

Dakota Spotlight is a true crime series investigating unsolved murders, cold cases, and missing persons in North Dakota and the Midwest. Hosted by investigative journalist James Wolner, each season takes a deep dive into one case, from rural crime and small town murders to decades-old disappearances. Through meticulous research, exclusive interviews, and on-the-ground reporting, Dakota Spotlight…
Dakota Spotlight: True Crime & Cold Case Investigations's own show description from the podcast feed

Do you make Dakota Spotlight: True Crime & Cold Case Investigations? Claim or remove this page.

About Dakota Spotlight: True Crime & Cold Case Investigations

Dakota Spotlight is a true crime podcast hosted by investigative journalist James Wolner, according to the feed and the show's website. It investigates unsolved murders, cold cases and missing persons in North Dakota and the Midwest, usually through multi-episode seasons with occasional standalone episodes. The feed lists about 250 episodes released weekly, with a median runtime of around 42 minutes.

The show's Apple Podcasts listing shows 879 ratings with an average of 4.8 out of 5. Estimated audience size is 5,000 to 25,000 downloads per episode; this is an estimate based on rating counts, not a published figure, and most listeners are likely based in the United States. The website invites host-read sponsorship, but the feed names no sponsors.

Brands seeking a host-read placement can expect an estimated rate of $90 to $630 per episode. The show suits regional and mature-audience brands rather than family products.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Dakota Spotlight: True Crime & Cold Case Investigations can edit or remove this page at any time.

Questions about Dakota Spotlight: True Crime & Cold Case Investigations

How much does Dakota Spotlight charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at $90 to $630 per episode. Actual pricing is set by the host and should be confirmed directly.

What is Dakota Spotlight about?

Dakota Spotlight is a true crime podcast by James Wolner investigating unsolved murders, cold cases and missing persons in North Dakota and the Midwest, released weekly.

How do I contact Dakota Spotlight about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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