Starbooked

dakrela DIY & Art

@dakrela · DE · DE

Tanja Hausmann, known as @dakrela, is a German creator in Greven, Germany, who makes DIY card-making, paper crafts and mixed-media art videos. The channel has about 7,030 subscribers and a median of 607 views per video, with roughly 26 uploads in the past year. Brand rate estimate: $150 to $250 per video for a sponsored integration.

Why brands book dakrela

Engaged German crafting audience for paper and hobby brands

  • Median of 607 views per video, with 7,030 subscribers
  • Shorts average 24% of the channel mix, with recent Shorts reaching 1,400 to 3,700 views
  • Roughly 26 uploads in the past year gives steady visibility
Best forpaper and cardstock brandscraft tool and adhesive brands
Watch forMedian views are modest, so reach per video is limited and the audience is German-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Home & Garden20%
Arts & Entertainment10%
Formats
short tutorial, step-by-step how-to, vlog-style talk segment
Tone
friendly, encouraging
Language
German
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 4 to 9 minutes for long-form tutorials

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement3.7%
Likes and comments per view on recent videos
Audience asks aboutwhich tools and papers are used in each card projecthow to make a quick beginner cardhow to reuse household items like jars and toilet rolls
Age
15%18-24
25%25-34
30%35-44
30%45+
Gender
80%women
20%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria8%
🇨🇭 Switzerland7%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is craft tutorials and personal channel updates with no flagged material in recent titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7k6072

Benchmark score: 14 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers11 / 50
Activity Uploads in the last 90 days2 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 11 days ago.

dakrela DIY & Art – Kreative Projekte zwischen Basteln und Kunst Willkommen bei dakrela! Hier verbinde ich meine zwei kreativen Welten: DIY-Projekte und Kunst. Auf diesem Kanal findest du Kartenbasteln, Explosionsboxen und kreative Geschenkideen – genauso wie Intuitives Malen, Mixed Media und künstlerische Experimente. Kunst ist meine kreative Wurzel, DIY meine Leidenschaft im Alltag. Ich zeige dir Ideen, Anleitungen und Inspirationen für dein eigenes kreatives Arbeiten. Impressum: Angaben gemäß § 5 TMG Verantwortlich i.S.d. § 18 Abs. 2 MStV: Tanja Hausmann c/o POSTFLEX PFX-512-042 Emsdet
dakrela DIY & Art's own profile description on YouTube

Are you dakrela DIY & Art? Claim or remove this profile.

About dakrela DIY & Art

Tanja Hausmann runs the German-language channel dakrela DIY & Art, which publishes card-making tutorials, paper crafts and upcycling ideas alongside intuitive painting and mixed-media experiments. Her videos range from quick Shorts to longer step-by-step projects, and she also posts informal "Kreative Teatime" updates about her creative process.

The channel has about 7,030 subscribers and a median of 607 views per video, with roughly 26 uploads over the past year. Viewers are likely hobby crafters in German-speaking countries, and these figures are estimates rather than channel-reported data. The creator's website lists a business contact for press and partnership inquiries.

Estimated sponsored rate is $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 views, compared with typical paid-ad CPMs of $10 to $30. Brands in paper, card-making and home craft supplies should consider booking her.

Written from dakrela DIY & Art's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. dakrela DIY & Art can edit or remove this page at any time.

Questions about dakrela

How much does Tanja Hausmann charge for a sponsored video?

Based on her median of 607 views on long-form videos, a sponsored integration is estimated at $150 to $250 per video. This is a benchmark estimate, not a published rate, and the final quote depends on the format and deliverables.

What does Tanja Hausmann post about on YouTube?

She posts German-language DIY content focused on card making, paper crafts, upcycling household items and mixed-media art. The channel also includes short Shorts tutorials and occasional personal updates about her creative work.

How do I contact Tanja Hausmann for a brand deal?

Her business contact is listed on her channel for press and partnership inquiries, and her channel page notes that requests should name the channel. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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