Starbooked

Дарья Ярыгина

@dariayarygina · RU · RU

Дарья Ярыгина (@dariayarygina) is a Russian stylist and image producer, per the channel description, posting fashion trend breakdowns and short styling clips. The channel has 12,600 subscribers and a median of about 2,400 views, mostly Shorts, with around 49 uploads a year. Sponsored integrations run $150 to $250 per video. A September 2026 autumn trends video reached 23,000 views.

Why brands book Дарья

Russian stylist with 23,000-view trend episodes and existing promo-code brand integrations

  • Top long-form trend episodes reach 11,000 to 23,000 views, far above the 2,385 channel median.
  • Two prior integrations, DAISYKNIT with promo code YARYGINA and Povod, show a working format for tracked offers.
  • Engagement is 3.6 percent on 12,600 subscribers, with 49 uploads a year; rate is $150 to $250 per video.
Best forfashion and apparel brandsbags and accessorieswardrobe or shopping services
Watch forMedian is Shorts-driven; a dedicated long-form integration is worth more than the $150 to $250 minimum rate.

Brand fit report

Content

Topics, IAB taxonomy
Style and Fashion80%
Shopping20%
Formats
short styling clips, long trend breakdowns, brand collection reviews
Tone
analytical, lighthearted
Language
Russian
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 30 seconds, plus 15 to 27 minute episodes

Audience

Commercial intent75/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement3.6%
Likes and comments per view on recent videos
Audience asks aboutwhat to wear this seasonwhere to buy the pieces shownhow to build a capsule wardrobe
Age
12%18-24
33%25-34
33%35-44
22%45+
Gender
88%women
12%men
Countries
Russia80%
Kazakhstan5%
Belarus5%
Other10%
LanguagesRussian 92%English 8%

Commercial

7%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
DAISYKNITPovod
Categories promoted
knitwear and apparel, bags
Affiliate links
Yes

The summer capsule video description offers a 12% DAISYKNIT discount with promo code YARYGINA, and the Povod bag unboxing carries an erid ad marker.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Fashion and styling content with no flagged titles, such as 'Как выглядят 7 самых модных вещей этой осени?'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube13k2.4k8

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers24 / 50
Activity Uploads in the last 90 days8 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 19 days ago.

Привет! Я — Дарья Ярыгина, стилист и имидж-продюсер. Мои видео можно смотреть в YouTube и VK, а еще я веду телеграм-канал «Собралась и пошла» и ig* под ником aipha. Во мне намешаны навыки стилиста, журналиста и медиаменеджера. Мой опыт — 20 лет в крупнейших медиа страны и, параллельно, 10 лет в персональном стайлинге. У меня особый подход к стилю — исследовательский и хулиганский. Скоро вы это поймете😉 Для записи на консультацию и по вопросам сотрудничества — darya.yarygina@gmail.com Номер регистрации в РКН — 5538709498 https://gosuslugi.ru/snet/682d1a60ac81d24cbb6d580d *компания Meta
Дарья Ярыгина's own profile description on YouTube

Are you Дарья Ярыгина? Claim or remove this profile.

About Дарья Ярыгина

The channel description presents Дарья Ярыгина as a stylist and image producer with 20 years in Russian media and 10 years in personal styling. The channel mixes Shorts under 30 seconds with 15 to 27 minute episodes on seasonal trends, capsule wardrobes, runway details and reviews of Russian brand collections.

It has 12,600 subscribers and a median of 2,385 views per video, with long episodes reaching 11,000 to 23,000. Audience details are estimates: likely Russian-speaking adults interested in fashion and shopping. Brand work seen includes a DAISYKNIT promo code and a Povod bag unboxing carrying an ad marker.

The Starbooked rate rule gives $150 to $250 per video because the median is Shorts-driven; a long-form episode can justify more. The $20 to $35 CPM benchmark compares with $10 to $30 for paid ads. Best for fashion, accessory and apparel brands that want a styling-led recommendation. A business email appears in the channel description.

Written from Дарья Ярыгина's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Дарья Ярыгина can edit or remove this page at any time.

Questions about Дарья

How much does Дарья Ярыгина charge for a sponsored video?

Starbooked estimates $150 to $250 per sponsored video from the Shorts-heavy median of 2,385 views. A dedicated long-form episode, which reaches 11,000 to 23,000 views, can justify a higher quote.

What does Дарья Ярыгина post about on YouTube?

Short styling clips and outfit breakdowns, plus 15 to 27 minute episodes on seasonal trends, capsule wardrobes, European street style and Russian brand collection reviews. All content is in Russian.

How do I contact Дарья Ярыгина for a brand deal?

The channel description lists a business email for consultations and collaboration. Creator contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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