DATU (@datumusic) is a music project from Canada that merges Philippine bronze gong traditions such as kulintang and agong with electronic production. It has about 1,650 subscribers and a median video view count near 81, with 50 uploads in the last year, mostly Shorts. Sponsored integrations are estimated at $150 to $250 per Shorts video, and the project is open to brand collaborations.
Reach a niche audience for spatial audio and Filipino world music
- Median video views of about 81, with peak Shorts reaching 1,190 views
- Uploads 50 times in the last year, a steady pace for a music project
- Audience drawn to Dolby Atmos releases and indigenous instrument content
Brand fit report
Content
- Formats
- YouTube Shorts, album rollout clips, studio behind-the-scenes
- Tone
- artistic, energetic
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions cover music releases, studio sessions and cultural themes such as ritual and protection, with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.6k | 81 | 50 |
Benchmark score: 36 / 100
Public rule, same for everyone. How it works.
Recent videos
▶LA recap: EPIK listening party. 3 rooms & 3 listening sessio · 112 views
▶LIKE THIS…BTS of Salidumay featuring @folkloricofilipino #s · 210 views
▶Salidumay - Zine Rollout · 168 viewsLast three uploads, latest 7 days ago.
DATU merges ancestral Philippine percussion with modern electronic production. Founded by Alex Punzalan and Romeo Candido, the project combines traditional bronze gong traditions (Kulintang, Agong) and indigenous instrumentation with IDM, polyrhythmic bass music, and immersive sound design. Our album, EPIK, is out now worldwide in Stereo and Dolby Atmos via High Aura Productions Inc. Subscribe for official music videos, spatial audio visualizers, live studio sessions, and performance archives. https://www.datu-epik.com/dsps/?src=ig-story Business & Booking Inquiries: High Aura Production
About DATU
DATU, run by Alex Punzalan and Romeo Candido and based in Canada, makes electronic music rooted in Philippine percussion. The channel posts Shorts for album rollouts, Dolby Atmos spatial audio clips, and studio sessions for the EPIK album. The channel has roughly 1,650 subscribers and posts often, with a median of about 81 views per video.
Viewers are likely music listeners interested in world music, electronic production and immersive audio. The audience is an estimate, not measured data. Most of the audience is probably in Canada, the Philippines and the United States.
The project is a fit for music, audio and cultural brands that want a focused listener base. Estimated sponsored rates are $150 to $250 per Shorts video, or about $4 to $8 per 1,000 median views, compared with $10 to $30 CPM for paid ads.
Written from DATU's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DATU can edit or remove this page at any time.
Questions about DATU
How much does DATU charge for a sponsored video?
Estimated sponsored rates are $150 to $250 per Shorts video, based on the channel's median views and typical Shorts pricing. Final rates depend on the scope of the integration and should be confirmed directly with the creator.
What does DATU post about on YouTube?
DATU posts Shorts and short videos about its electronic music that blends Philippine gong traditions with bass, rap and synths. Content includes album rollouts for EPIK, Dolby Atmos spatial audio clips and studio behind-the-scenes footage.
How do I contact DATU for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can send a request without leaving the platform.
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