Dave Xiang (@davexiang) is a software developer based in New York City, United States, who makes career-focused videos for software engineers. His channel has about 65,500 subscribers and a median video view count of roughly 5,700. He uploads rarely, about one video a year lately. Sponsored integrations would be priced at $20 to $35 per 1,000 median views, or roughly $110 to $200 per video. One distinctive detail is the companion book Software Developer Life.
Reach working software engineers through career-focused videos with steady, high-intent viewers
- Top videos reached 100,000 to 309,000 views, including Amazon interview and salary explainers
- Median of about 5,700 views per video across 150 uploads since 2017
- Estimated $110 to $200 per integration, about $20 to $35 CPM versus $10 to $30 typical for paid ads
Brand fit report
Content
- Formats
- talking-head explainer, career advice walkthrough, personal life update vlog
- Tone
- thoughtful, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 5 to 15 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- books (own title)
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent content covers software careers, interviews and a 2020 public health message, with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Summer 2026 Update (Recorded 2026/07/04) · 815 views
▶Summer 2023 Life Update (Recorded 2023/08/26) · 2.6k views
▶Software Engineering Career Ladder Walkthrough Part 1 · 6.7k viewsLast three uploads, latest 104 days ago.
Hello! My name is David Xiang. I am a software developer based in New York City. I am a self-proclaimed micro-influencer, focused on helping software developers understand their industry better. To see what I look like and get a feel for my content, please check out some of my YouTube videos. Besides coding, I also enjoy writing and am lucky enough to have some generous tech friends who have shared their experiences with me. I’ve published their stories—and some of my own—in my book, “Software Developer Life.” Amazon: https://www.amazon.com/dp/B07D5QNGVZ Website: www.davidxiang.com Email:
About Dave Xiang
Dave Xiang (@davexiang) is a New York City software developer who runs a YouTube channel for engineers and people entering the field. He posts career guidance, interview experiences, coding tutorials and occasional personal updates, usually as talking-head videos of 5 to 15 minutes. Viewers are estimated to be mostly early- to mid-career developers in the United States, with an audience of about 65,500 subscribers and a median video of roughly 5,700 views.
His channel also promotes his book Software Developer Life, which collects stories from engineers, according to the channel description. The channel shows no sponsorships in its recent history, so brand work would be a first deal. Rates are estimated at $20 to $35 per 1,000 median views, or about $110 to $200 per video, which compares with the $10 to $30 CPM typical of paid ads. Brands selling developer tools, courses or recruiting services should consider booking him.
Written from Dave Xiang's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dave Xiang can edit or remove this page at any time.
Questions about Dave
How much does Dave Xiang charge for a sponsored video?
Based on his median of about 5,700 views, a sponsored integration is estimated at $110 to $200 per video, using a rate of $20 to $35 per 1,000 median views. The rate is an estimate from public metrics, not a published price. Contact details unlock on Starbooked for $0.80.
What does Dave Xiang post about on YouTube?
Dave Xiang posts about software development careers, including salaries, job searching, interviews and Amazon hiring experiences. He also covers coding tutorials, code review practices and occasional life updates. His videos are mostly talking-head explainers of 5 to 15 minutes.
How do I contact Dave Xiang for a brand deal?
Contact details for Dave Xiang unlock on Starbooked for $0.80. The channel lists public links for his website and social accounts, but Starbooked provides the vetted path for brand outreach. Boosted creators can be booked through Starbooked directly.
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