Starbooked

Dawn Gallagher (@dawngallagher), based in the US, makes beauty, skincare, and wellness videos for women over 40 and 50. Her channel has about 43,300 subscribers and a median of 448 views per video, posting roughly once a week. Sponsored integrations are priced at $4 to $8 per 1,000 median views, about $150 to $250 per video.

Why brands book Dawn

Reach women over 40 and 50 with skincare and beauty integrations

  • Median of 448 views per video, with a top video at 8,030 views
  • About 43,300 subscribers and 618 uploads since 2007
  • Sponsored integrations at $150 to $250 per video, roughly $20 to $35 CPM against typical $10 to $30 paid ad CPMs at a much higher price per view
Best forskincare launches for mature skinbeauty device trialsmidlife wellness campaigns
Watch forShorts dominate and median views are modest, so reach per integration is limited.

Brand fit report

Content

Topics, IAB taxonomy
Beauty45%
Health25%
Lifestyle (sociology)20%
Fashion10%
Formats
YouTube Shorts, product review, talking-head tip video
Tone
warm, confident
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutwhich skincare products work for mature skinwhether at-home hair removal devices are effectivesimple makeup techniques that flatter older faces
Age
5%18-24
10%25-34
25%35-44
60%45+
Gender
90%women
10%men
Countries
🇺🇸 United States75%
LanguagesEnglish 100%

Commercial

12%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
OlayDermRaysNuvaneReViveVIVAIA
Categories promoted
skincare, at-home hair removal, supplements, footwear
Affiliate links
Yes

'The MOST comfortable VIVAIA shoes!' and 'This Renewal Moisturizing Cream Completely SURPRISED ME!' show paid partnerships and promo codes in the descriptions.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent Shorts touch on the Presley Gerber news and workplace harassment in modeling, handled in a serious tone with no graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube43k44812

Benchmark score: 22 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers1 / 50
Activity Uploads in the last 90 days12 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

Makeup, hair & skincare tips for women over 40, 50 and beyond. As we age, we get more gorgeous due to our wisdom, strength of character and life experiences. Beauty expert, best selling author and QVC host, Dawn Gallagher shares her secrets of gorgeous skin. Topics include non-invasive devices, simple skin care tips to keep your skin looking young, makeup tips to enhance your natural beauty, fashion, wellbeing and more. New videos are posted on either Tuesdays or Fridays. For more visit dawngallagher.com. #josephboggess #dawngallagher #dawngallaghermakeup #dawngallagherbeauty. BUSINESS INQUIR
Dawn Gallagher's own profile description on YouTube

Are you Dawn Gallagher? Claim or remove this profile.

About Dawn Gallagher

Dawn Gallagher (@dawngallagher) is a US beauty creator who makes makeup, hair, and skincare videos for women over 40, 50 and beyond. Her channel, active since 2007, has about 43,300 subscribers and 618 uploads. Most of her output is short vertical video, with a median of 448 views per video and roughly one upload per week. Her background as a beauty expert, QVC host, and author appears on her website and channel description.

Her audience is estimated to be mostly women aged 45 and older, based in the United States. Viewers tend to come for practical beauty routines, skincare product reviews, and wellness tips. The recent catalog shows regular paid partnerships with skincare and beauty brands, plus promo codes.

Brands looking for mature-skin beauty placements can book a sponsored integration at about $150 to $250 per video. This works out to roughly $20 to $35 CPM, which is higher than the $10 to $30 typical of paid ads, so it suits campaigns that need trusted, targeted placement.

Written from Dawn Gallagher's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dawn Gallagher can edit or remove this page at any time.

Questions about Dawn

How much does Dawn Gallagher charge for a sponsored video?

Dawn Gallagher's sponsored integrations are estimated at $150 to $250 per video, based on her median of 448 views and a short-form rate of $4 to $8 per 1,000 median views. Final pricing depends on format and usage rights and should be confirmed directly with her.

What does Dawn Gallagher post about on YouTube?

Dawn Gallagher posts beauty, skincare, makeup, and wellness videos aimed at women over 40 and 50. Recent uploads include product reviews, hair removal device tests, fitness routines for midlife women, and commentary on aging and confidence. Most videos are short vertical clips under a minute.

How do I contact Dawn Gallagher for a brand deal?

Dawn Gallagher lists a business email in her channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly.

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