DD News UP (@ddnewsup) is the Uttar Pradesh regional news unit of India's public broadcaster Doordarshan, based in India. It publishes Hindi-language news bulletins, live coverage and short clips on politics, governance and regional affairs. The channel has about 79,000 subscribers and a median of 32 views per video, uploads roughly 50 videos a year, and does not offer sponsored integrations.
Public broadcaster reaching Hindi-speaking Uttar Pradesh viewers daily
- About 79,000 subscribers and 33.6 million lifetime views on record
- Roughly 50 uploads in 365 days, so the channel posts almost daily
- Median video gets 32 views, so reach depends on live and Shorts placements
Brand fit report
Content
- Formats
- live bulletins, short news clips, field reports
- Tone
- informative, formal
- Language
- Hindi
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 3 minutes for clips, 20 to 30 minutes for live bulletins
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent coverage includes crime and accident reporting, such as 'UP Police Encounter: गाजियाबाद में दुष्कर्म के 2 आरोपी गिरफ्तार' and 'Kolkata Durga Pandal Stampede: 19 की मौत, 7 गिरफ्तार'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 46 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🔴DD News UP LIVE: आधा दिन, पूरी खबर | 12 PM Live News | 18. · 65 views
▶🔴DD News UP LIVE: आपका जिला आपकी ख़बर | सुबह 10 बजे के समाच · 66 views
▶2 करोड़ युवाओं को टैबलेट और स्मार्टफोन उपलब्ध करवाएंगे: CM Y · 1.2k viewsLast three uploads, latest today.
Welcome to Doordarshan News Uttar Pradesh (DD News UP), the official Regional News Unit of Doordarshan dedicated to delivering trusted, verified, and regionally relevant news from across Uttar Pradesh. From the halls of governance to the fields of rural life, we bring unfiltered ground reports, major policy updates, and human-interest stories that matter. Like | Share | Comment | Subscribe Together, let’s build informed citizens and strengthen regional journalism. Stay Connected With Us Across All Platforms YouTube – https://www.youtube.com/c/DDNewsUP Facebook – https://www.facebook.com/ddne
About DD News UP
DD News UP is the Uttar Pradesh regional news unit of Doordarshan, India's public broadcaster. It posts Hindi-language live bulletins, short news clips, field reports and religious and cultural coverage tied to events in the state.
The channel has about 79,000 subscribers and 33.6 million lifetime views, and posted about 50 videos in the past year. Median views per video are 32, while Shorts and live streams draw far more. Viewers are estimated to be mainly Hindi speakers in India, though this is an estimate. The channel's reporting is dominated by politics and governance, which suits public-interest campaigns and regional awareness messages.
The channel shows no sponsored content. Rates are not published, but any integration would be estimated at $20 to $35 per 1,000 median views on long-form content, about $0.64 to $1.12 per video at 32 median views, and rounded up to a $150 to $250 floor. Brands should weigh that against paid ads at $10 to $30 CPM.
Written from DD News UP's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. DD News UP can edit or remove this page at any time.
Questions about DD
How much does DD News UP charge for a sponsored video?
The channel shows no sponsored integrations, and no rate is published. Using the Starbooked rule of $20 to $35 per 1,000 median views, the calculated figure is far below the $150 to $250 minimum, so the floor applies. Contact details unlock on Starbooked for $0.80.
What does DD News UP post about on YouTube?
DD News UP posts Hindi-language news bulletins, live coverage and short clips about Uttar Pradesh. Topics include state politics, government schemes, crime reports, religious festivals and regional events. Most uploads are live programmes or clips under three minutes.
How do I contact DD News UP for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel's listing does not show boosted status, so check availability after unlocking.
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