Starbooked

新潟ニュース NST -NIIGATA NEWS NST-

@niigata-news · JP · JA

NST Niigata News (@niigata-news), a Japanese local news channel run by NST Niigata Sogo Television in Niigata Prefecture, Japan, publishes daily Japanese-language regional news. It has about 65,600 subscribers and roughly 1,800 median views per video, with about 50 uploads in the last 90 days. Sponsored integrations are not offered; brand rates are not applicable.

Why brands book 新潟ニュース

Local Niigata news channel with high-trust, news-grade audience reach

  • About 65,600 subscribers and roughly 1,800 median views per video
  • Daily cadence with about 50 uploads in the last 90 days
  • Median runtime about 77 seconds, with 40% of uploads as Shorts
Best forregional awareness campaignslocal retail and events in Niigata
Watch forContent is news-focused and political-adjacent; brands may need editorial alignment, and sponsorship has not been offered.

Brand fit report

Content

Topics, IAB taxonomy
News and Politics60%
Society25%
Food & Drink8%
Sports7%
Formats
short news clips, on-location reports, feature segments, live broadcast excerpts
Tone
informative, neutral
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
under 90 seconds

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Engagement0.5%
Likes and comments per view on recent videos
Audience asks aboutwhat happened locally in Niigataimpact of local incidents and projectslocal events and weather
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
50%women
50%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Crime and bear-incident coverage such as '【逮捕】市の“肝いり事業”めぐり…贈収賄の疑いで南魚沼市職員ら3人逮捕' is factual news reporting, not sensational content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube66k1.8k50
X–––

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform13 / 20

Recent videos

Last three uploads, latest today.

新潟県のニュースを一番早くお届けすべく、毎日配信しています! 新潟のテレビ局・NST新潟総合テレビ(FNN系列)のニュース配信専用チャンネル ■チャンネル登録はこちらから! http://www.youtube.com/channel/UC8iN-WKPu820ve-4t9NxHRw?sub_confirmation=1 ★2020年11月始動★ 気になる話題や見逃したニュースを すぐに見られるよう内容を充実させてまいります。 【NSTNewsタッチ】  毎週月~金曜 18:09~19:00 放送中! https://nsttv.com/tv_info/nst/newstouch/ 【NewsタッチのTwitter】 https://twitter.com/NST_News_TOUCH #新潟 #ローカルニュース #ニュース #地方テレビ局 #ローカル #NIIGATA #NEWS #local #速報 #上越 #長岡 #佐渡 #柏崎 #新発田 #中越 #下越
新潟ニュース NST -NIIGATA NEWS NST-'s own profile description on YouTube

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About 新潟ニュース NST -NIIGATA NEWS NST-

NST Niigata News (@niigata-news) is the news distribution channel of NST Niigata Sogo Television, a broadcaster serving Niigata Prefecture in Japan. The channel posts Japanese-language clips from its News Touch program, covering regional politics, incidents, disaster preparedness, local economy, food and sports. Uploads are frequent, with about 50 videos in the last 90 days.

The channel has about 65,600 subscribers and a median of roughly 1,800 views per video, with occasional spikes above 100,000 on major stories. Audience estimates lean toward adults in their 35 and older, interested in local civic and everyday news; these are estimates, not platform-verified figures.

The channel currently shows no sponsored integrations. Brands interested in regional visibility can approach the broadcaster directly, and the Starbooked estimate for sponsored video is not applicable here since no rate is published.

Written from 新潟ニュース NST -NIIGATA NEWS NST-'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 新潟ニュース NST -NIIGATA NEWS NST- can edit or remove this page at any time.

Questions about 新潟ニュース

How much does NST Niigata News charge for a sponsored video?

No sponsored integration rate is published, and no paid brand sponsorships were found in the last 50 videos. Starbooked estimates are not applicable to this channel, so pricing would need to be negotiated directly.

What does NST Niigata News post about on YouTube?

The channel posts Japanese-language local news clips from NST Niigata Sogo Television, covering regional politics, incidents, disaster preparedness, local economy, weather, food and sports. Most videos run under 90 seconds, with some longer features.

How do I contact NST Niigata News for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this channel's broadcaster has not listed sponsorship availability.

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