Deep Cover, from Pushkin Industries, is a narrative true crime series about people who lead double lives, reported by Pulitzer Prize-winning journalist Jake Halpern. The feed lists 84 episodes, released in weekly seasons of about 40 minutes with gaps between them. Estimated downloads run 15,000 to 50,000 per episode, implying a rate of $270 to $1,250. Seasons include The Family Man and Snowball.
Polished narrative true crime from Pushkin with over 4,500 Apple ratings.
- 4,563 Apple Podcasts ratings and Pushkin Industries production point to a sizable, loyal narrative audience.
- Weekly seasons such as The Family Man and Snowball give sponsors concentrated listening windows.
- Story-driven episodes of about 40 minutes hold attention and suit natural mid-roll breaks.
Brand fit report
Content
- Formats
- narrative, interview, serialized reporting
- Tone
- suspenseful, investigative
- Language
- English
- Production
- Studio production
- Typical length
- 35 to 50 minutes
Audience
Commercial
- Brands seen
- Pushkin Industries
- Categories promoted
- None yet
- Affiliate links
- No
Three of the last 20 episodes are cross-promotional bonus episodes from other shows, such as "The 14-Year-Old Bank Robber | From Heavyweight"; no third-party sponsors were named.
Suitability GARM Brand Safety Floor + Suitability
The show is flagged explicit in the feed and covers crime, such as the "Boonie Hat Bandit" in The Family Man and con artists in Snowball.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.deepcoverpod.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1520478402 |
| RSS feed | www.omnycontent.com/d/playlist/e73c998e-6e60-432… |
Benchmark score: 77 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Deep Cover Presents: Switched At Birth | 2026-10-13 | 59 min |
| Episode 1 | From American Nightmares: Canal Murders | 2026-10-01 | 35 min |
| The Gypsy Rose Obsession | From PRETEND | 2026-08-17 | 33 min |
| The 14-Year-Old Bank Robber | From Heavyweight | 2026-07-06 | 39 min |
| The Limits of Manifesting Success with James Forman, Jr. | 2026-06-29 | 46 min |
| My Oldest, Dearest Friend | 2026-06-22 | 27 min |
Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.
Deep Cover is a show about people who lead double lives. Pulitzer Prize-winning journalist Jake Halpern reveals webs of deception and dark underworlds, through interviews with federal agents and convicted criminals. Deep Cover: The Family Man: Elise and Marissa grew up in a seemingly normal house in the suburbs of St. Louis, but it was a house built on secrets. There were things their father…
About Deep Cover
Deep Cover is a narrative true crime podcast from Pushkin Industries about people who lead double lives. The feed names Pulitzer Prize-winning journalist Jake Halpern as the reporter, and the show's website lists it among Pushkin's podcasts. Seasons include The Family Man, about a father known as the "Boonie Hat Bandit", and Snowball, a limited series from the Australian Broadcasting Corporation about a con woman.
The feed lists 84 episodes since June 2020, released in weekly seasons with gaps, at a median length near 40 minutes. Apple Podcasts shows 4,563 ratings at a 4.2 average. Starbooked estimates 15,000 to 50,000 downloads per episode, since podcasts do not publish download numbers. Recent bonus episodes promote other Pushkin shows.
At Starbooked's rate of $18 to $25 per 1,000 estimated downloads, a host-read mid-roll would run about $270 to $1,250 per episode. It suits brands that fit explicit, story-driven true crime listening.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Deep Cover can edit or remove this page at any time.
Questions about Deep Cover
How much does Deep Cover charge for a podcast sponsorship?
Starbooked estimates a host-read mid-roll at about $270 to $1,250 per episode, based on 15,000 to 50,000 estimated downloads. These are estimates, because the show does not publish download numbers.
What is Deep Cover about?
Deep Cover tells stories of people who lead double lives, reported by Pulitzer Prize-winning journalist Jake Halpern. Seasons include The Family Man and the Snowball limited series, built from interviews with agents, victims and convicted criminals.
How do I contact Deep Cover about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly, and since Pushkin Industries publishes it, inquiries may route through the network.
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