Dementia UK
Dementia UK (@dementiauk1), a UK dementia nursing charity, publishes short videos and long-form interviews about living with and caring for dementia. The channel has about 3,000 subscribers, around 3.3 million total views and a median of roughly 280 views per video, with about 50 uploads a year. Sponsored integration rate: $150 to $250 per video.
Trusted UK dementia charity reaching families at the moment they need guidance
- Median video views of about 280, with a top interview episode reaching roughly 15,000 views
- Around 50 uploads in the last 365 days, with 17 in the last 90 days
- Sponsored rate of $150 to $250 per video, which works out to roughly $4 to $8 per 1,000 median views because Shorts make up over half of uploads only at a 26% share, so long-form pricing applies
Brand fit report
Content
- Formats
- short vertical clips, long-form interview episodes, tip videos
- Tone
- compassionate, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 15 to 25 minutes for interview episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers dementia symptoms, caregiving and grief in a clinical, supportive register, with no flagged material in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 3k | 277 | 17 |
Benchmark score: 29 / 100
Public rule, same for everyone. How it works.
Recent videos
▶"Music makes dementia go to sleep" · 1.2k views
▶The dementia symptoms I noticed before my diagnosis · 1.5k views
▶Dementia isn't just memory loss · 271 viewsLast three uploads, latest 2 days ago.
We’re the specialist dementia nursing charity that is there for the whole family. One in two of us will be affected by dementia in our lifetime – either by caring for someone with the condition, developing it ourselves, or both. Our dementia specialist Admiral Nurses provide life-changing advice and support to anyone affected by dementia, whenever it’s needed. To speak to an Admiral Nurse, call our free Helpline on 0800 888 6678 or email helpline@dementiauk.org. We’re here to make sure no one faces dementia alone.
About Dementia UK
Dementia UK is a specialist dementia nursing charity based in the United Kingdom, and its YouTube channel publishes short tips and longer interview episodes featuring people living with dementia, family carers and dementia specialist Admiral Nurses. Videos range from quick practical clips under a minute to episodes running close to 25 minutes, and the channel uploaded about 50 videos over the past year.
The channel has about 3,000 subscribers and around 3.3 million lifetime views, with a median of roughly 280 views per video. Its audience is likely older and UK-based, most likely adult family carers, estimated rather than measured. The channel shows no sponsorship disclosures in its recent uploads.
For brands, the sponsored rate is $150 to $250 per video, which is a long-form rate of $20 to $35 CPM against median views, compared with typical paid-ad CPMs of $10 to $30. It suits health, home care and elder care brands that want a credible, mission-aligned setting.
Written from Dementia UK's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dementia UK can edit or remove this page at any time.
Questions about Dementia
How much does Dementia UK charge for a sponsored video?
Dementia UK's estimated sponsored rate is $150 to $250 per video, based on its median views. This is an estimate from public channel data, not a published rate card. Brands should confirm terms directly, since a charity may have its own partnership rules.
What does Dementia UK post about on YouTube?
Dementia UK posts short practical tips for caring for someone with dementia, plus longer interview episodes with people living with the condition and Admiral Nurses. Recent topics include gardening, music and dance, young onset dementia and culturally appropriate care.
How do I contact Dementia UK for a brand deal?
The channel lists helpline@dementiauk.org as a public contact. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel is not currently boosted, so reach out by email first.
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