Design Atelier (@designatelier) is a US-based watch review channel run by Jayson De Castro, who describes himself as a watch designer. It has about 30,400 subscribers and a median of roughly 2,500 views per video, posting about one long-form video a week. Sponsored integrations are estimated at $150 to $250 per video at this view level, and the channel is known for hands-on reviews of microbrand watches.
Hands-on watch reviews reaching an engaged microbrand collector audience
- Median of roughly 2,500 views per video across 30,400 subscribers
- Recent review videos reach 10,000 to 16,000 views, showing upside on strong topics
- Engagement rate of 2.6 percent, with comment rate of 0.4 percent indicating active discussion
Brand fit report
Content
- Formats
- hands-on product reviews, unboxings, event recaps, behind-the-scenes factory and design videos
- Tone
- knowledgeable, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 7 to 12 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- watches
- Affiliate links
- No
Recent descriptions link to brand stores with a fan discount code (for example, a Agelocer store link and code DA20), and several videos are unboxings of brands the creator is affiliated with, but no formal sponsorship disclosures were found in the last 30 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are watch reviews and factory visits with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 30k | 2.5k | 8 |
Benchmark score: 24 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Setup Day For Flux And Valour Watches: New York Windup 2026 · 1.5k views
▶Marketing Was Wrong With This Watch. Portahl Peacemaker Hand · 2k views
▶Unboxing: Agelocer Petite Seconde · 1.7k viewsLast three uploads, latest 1 days ago.
Jayson De Castro. Watch Designer. Horological Pirate. Designatelieraruba@gmail.com
About Design Atelier
Design Atelier is a YouTube channel run by Jayson De Castro, who describes himself on the channel as a watch designer and horological enthusiast. According to his website profile, his work spans watch design and review, but the public channel data itself is focused on hands-on reviews of microbrand and mid-range watches, along with unboxings, event coverage and factory visits. Uploads run at about one long-form video per week, with median video length around 10 minutes.
The audience is estimated to be mostly English-speaking watch enthusiasts in the United States, United Kingdom and Canada, skewing male and aged 25 to 44. Median views sit around 2,500 per video, with stronger performers reaching 10,000 or more. Sponsored integrations are estimated at $150 to $250 per video, based on a rate of $20 to $35 per 1,000 median views for long-form content, which compares with typical paid ad CPMs of $10 to $30.
This channel suits watch brands, microbrand launches and design-focused lifestyle products looking for detailed, credible reviews from a niche collector audience.
Written from Design Atelier's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Design Atelier can edit or remove this page at any time.
Questions about Design
How much does Jayson De Castro charge for a sponsored video?
Based on median views of about 2,500 per long-form video, a sponsored integration is estimated at $150 to $250 per video. This is a platform estimate from public channel data, not a confirmed quote, and contact details unlock on Starbooked for $0.80.
What does Design Atelier post about on YouTube?
Design Atelier posts hands-on watch reviews, unboxings of microbrand and mid-range timepieces, event recaps from watch shows, and behind-the-scenes videos on watch design and manufacturing. Uploads run about once a week.
How do I contact Design Atelier for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel lists a business email on its profile, and boosted creators can be booked through Starbooked directly.
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