Detran Paraíba
Detran Paraíba (@detranpb), the official channel of the state traffic authority of Paraíba, Brazil, posts road-safety education, service tutorials and a weekly talk show, Detran em Movimento. It has about 1.6 thousand subscribers and median views near 30, with roughly 30 uploads a year. Sponsored integrations are not offered; the channel is public-sector and carries no paid brand work.
Official Paraíba traffic authority channel reaching licensing candidates directly
- Shorts on driving-test rules reach 1,000 to 2,000 views each, the channel's strongest uploads
- Median video views sit near 30, so reach depends on the topic rather than the channel
- Roughly 30 uploads in the last 365 days keep a steady publishing rhythm
Brand fit report
Content
- Formats
- weekly talk show episodes, explainer shorts, live broadcasts
- Tone
- informative, civic
- Language
- Portuguese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 90 seconds for shorts, 25 to 35 minutes for talk show episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content covers traffic rules, licensing and road-safety campaigns such as Maio Amarelo, with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.6k | 29 | 5 |
Benchmark score: 8 / 100
Public rule, same for everyone. How it works.
Recent videos
▶🎙️Detran em Movimento -EP. 19| Paraíba Mais Segura, sinaliz · 21 views
▶ENTREVISTA MAIO AMARELO - DETRAN-PB · 3 views
▶Sessão Pública de Sorteio DETRAN-PB 2026 · 21 viewsLast three uploads, latest 1 days ago.
Bem-vindo ao canal oficial do Detran Paraíba! Nosso objetivo é promover a Educação para o Trânsito, informar sobre os serviços oferecidos pelo Detran-PB e compartilhar conteúdos relevantes que contribuem para um trânsito mais seguro e consciente. Aqui, você encontrará dicas educativas, tutoriais sobre os serviços do Detran, campanhas de conscientização e muito mais. Educação no Trânsito: Conheça boas práticas para um trânsito mais seguro. Serviços Detran-PB: Informações detalhadas sobre nossos serviços e como acessá-los. Notícias e Campanhas: Fique por dentro das nossas ações e novidades. N
About Detran Paraíba
Detran Paraíba is the official YouTube channel of the Departamento Estadual de Trânsito da Paraíba, the state traffic authority in northeastern Brazil. It publishes short explainers on licensing, fines, vehicle transfers and exam rules, plus the weekly talk show Detran em Movimento, which features interviews with agency managers and road-safety experts.
The channel has about 1.6 thousand subscribers, and its audience is best estimated as Paraíba residents who are applying for a driver's license, renewing a CNH or checking vehicle debts. Most uploads post modest views, while a few practical shorts on exam rules and online services reach several thousand. These demographic figures are estimates, not platform data.
The channel does not accept paid brand work, so the usual rate-and-CPM comparison does not apply. A typical sponsored short for a channel of this size would fall in the low hundreds of dollars using the platform's $4 to $8 per 1,000 Shorts view band, against paid ads at $10 to $30 CPM. Brands should not book this channel; it is best suited to public education partners.
Written from Detran Paraíba's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Detran Paraíba can edit or remove this page at any time.
Questions about Detran
How much does Detran Paraíba charge for a sponsored video?
Detran Paraíba does not offer sponsored integrations and carries no paid brand work. Its channel is run by the state traffic authority, so commercial placements are not expected.
What does Detran Paraíba post about on YouTube?
The channel posts road-safety education, tutorials on Detran-PB services such as online scheduling, fine payment and vehicle transfers, and the weekly talk show Detran em Movimento. Content is in Portuguese and aimed at drivers in Paraíba.
How do I contact Detran Paraíba for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, though this public-sector channel is unlikely to take commercial partnerships.
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