Starbooked

Deviate is hosted by travel writer Rolf Potts, featuring conversations with writers, filmmakers and thinkers about travel, place and creative life. The show has 237 episodes, released about every 29 days, with a median length near 53 minutes. Estimated downloads are 1,000 to 3,000 per episode, for an estimated rate of $40 to $90 per episode.

Why brands sponsor Deviate

Thoughtful travel-culture audience hearing long-form conversations with writers and filmmakers

  • Apple Podcasts rating of 4.8 from 164 ratings suggests a loyal listener base.
  • Episodes run around 53 minutes, enough room for a full host-read mid-roll.
  • Recent guests include Chuck Klosterman, Andrew McCarthy and Paul Theroux, drawing a literate audience.
Best fortravel brandsindependent publisherscreative tools and writing software
Watch forMonthly cadence and a niche literary focus limit reach compared with weekly mass-market shows.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
Arts & Entertainment30%
Books & Literature15%
Personal Finance0%
Formats
interview, conversation with guests, lecture-style essay
Tone
reflective, conversational
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: 164 Apple ratings (2000 to 8000 band, adjusted down for a monthly cadence and niche literary focus), 237 episodes on a Castos host, Podcast Index popularity 9 and an independent show with no sponsors
Audience asks aboutHow does film depict specific places?How do I write about travel?What does a creative life look like?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
50%women
50%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the website lists Amazon and Apple Podcasts as listening links only.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover film, travel and family loss with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 60 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 13 days ago, a new one about every 29 days.

Rolf Potts veers off-topic in this unique series of conversations with experts, public figures, and intriguing people.
Deviate's own show description from the podcast feed

Do you make Deviate? Claim or remove this page.

About Deviate

Deviate is a long-running interview podcast hosted by travel writer Rolf Potts, according to his website. The show features conversations with writers, filmmakers and public figures about travel, place and creative life, with 237 episodes since November 2017 and a monthly release schedule.

Episodes typically run around 53 minutes. The Apple Podcasts listing shows 164 ratings with an average of 4.8, which the Starbooked estimate reads as a dedicated, engaged listener base. Estimated audience is 1,000 to 3,000 downloads per episode, skewing toward adults over 35 in the United States, based on estimates rather than published data.

The feed and Apple listing show no sponsors. At an estimated $40 to $90 per host-read mid-roll, a sponsorship suits travel, publishing and writing-tool brands looking for a considered, intellectually engaged audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Deviate can edit or remove this page at any time.

Questions about Deviate

How much does Deviate charge for a podcast sponsorship?

Starbooked estimates $40 to $90 per host-read mid-roll, based on an estimated 1,000 to 3,000 downloads per episode. Final pricing depends on the episode and placement.

What is Deviate about?

Deviate is a conversational podcast hosted by Rolf Potts, featuring writers, filmmakers and thinkers discussing travel, place, film and creative life.

How do I contact Deviate about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked directly.

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