Dev Leader (@devleader), a US-based principal software engineering manager at Microsoft, makes short programming and engineering management clips. The channel has about 15,700 subscribers and a median of 48 views per video, and uploads roughly daily. Sponsored integrations are estimated at $150 to $250 per video.
Engaged software engineering audience with daily career and C# content
- About 15,700 subscribers and a 1.03 million lifetime view count
- Median of 48 views per video across 50 recent uploads
- Roughly 60% of uploads are Shorts, averaging about 58 seconds
Brand fit report
Content
- Formats
- talking head clips, short explainer, panel-style discussion excerpts
- Tone
- direct, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles contain mild language such as 'hit the fan' and '$hit' in one title, otherwise professional workplace and programming content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 34 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Feedback is something that REALLY needs to be tailored · 5 views
▶Every other learning modality is second best to project-base · 19 views
▶You probably don't want to hear this but Waterfall actually · 52 viewsLast three uploads, latest today.
Principal Software Engineering Manager at Microsoft. Views are my own. If you're in a technical management position, working with software engineers, or you're a programmer yourself then this content is geared towards you! I've been creating software for nearly two decades and I love creating things both in and out of my work time. I've also been professionally managing software engineering teams as they navigate designing and testing complex software systems. 🗣️ Social Media & Links: - All My Links: https://linktr.ee/devleader - Blog: https://www.devleader.ca/ - TikTok: https://www.tiktok.c
About Dev Leader
Dev Leader is a YouTube channel run by a principal software engineering manager at Microsoft, with a focus on programming, software testing and engineering leadership. Based on the channel's public data, the creator posts about 50 videos a year, mostly short vertical clips under a minute, plus occasional longer discussions with guests. Viewers are likely working software engineers, technical leads and engineering managers, with a skew toward the US, Canada and the UK. The creator's website describes the same professional background.
The channel's last 50 videos show no sponsorship disclosures, so it has no prior brand integrations to point to. Its median of 48 views per video means sponsored placements are priced by the rate rule as $150 to $250 per video, which works out to about $4 to $8 CPM on Shorts-heavy content. That is well below typical paid ad CPMs of $10 to $30.
Developer tools and technical education brands looking for a focused engineering audience should consider this channel. Brands seeking broad consumer reach should look elsewhere.
Written from Dev Leader's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dev Leader can edit or remove this page at any time.
Questions about Dev
How much does Dev Leader charge for a sponsored video?
Based on the channel's median of 48 views and a Shorts-heavy upload mix, the estimated rate is $150 to $250 per video. This is an estimate from public metrics, not a published rate card, so the final quote depends on format and usage rights.
What does Dev Leader post about on YouTube?
Dev Leader posts short programming and engineering management clips, including C# and unit testing tips, Microsoft Testing Platform updates, and career advice on one-on-ones, feedback and brag documents. Most videos run under a minute.
How do I contact Dev Leader for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the creator profile for availability.
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