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die schlafzimmerei

@dieschlafzimmerei · DE · DE

Die Schlafzimmerei (@dieschlafzimmerei), a German bed and sleep retailer in Hannover, Germany, publishes sleep tips, product reviews and bed setup videos. The channel has about 8,240 subscribers and a median of roughly 900 views per video, with around 26 uploads a year. Sponsored integrations are quoted at $150 to $250 per video.

Why brands book die

German bed retailer's channel reaches sleep-focused viewers with product-led videos

  • Median of about 900 views per video across 26 uploads in the past year
  • Around 8,240 subscribers and 4 million lifetime views
  • Product demos for mattresses, pillows and frames fit bedding and sleep brands directly
Best formattress and bedding launchessleep accessories for German-speaking markets
Watch forAudience is small and the channel is mainly a shop's own marketing, so viewers may discount outside brands.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden55%
Health30%
Shopping15%
Formats
product review, tips and how-to shorts, podcast-style interview series
Tone
friendly, informal
Language
German
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes for Shorts, 1 to 5 minutes for product videos, up to 35 minutes for podcast episodes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 26 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutwhich mattress or pillow suits their sleep positionhow to fix back or neck pain from beddinghow to adjust a slatted frame
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇩🇪 Germanynull%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
mattresses, pillows, slatted frames, bedding, adjustable beds
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel mostly promotes its own shop products, such as the 'Problemlöser Lattenrost' video.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is about bedding and sleep health with no flagged material in the recent titles, including 'Schlecht schlafen? Musst du nicht.'

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube8.2k8985

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers14 / 50
Activity Uploads in the last 90 days5 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest today.

ABONNIERE unseren Kanal für mehr Videos ❤️ Hier findest du die besten #Tipps, #Tricks und #Hacks rund ums #Bett sowie wertvolle Infos zu #Schlaf und #Gesundheit. Wir teilen unser Fachwissen und zeigen dir, wie du deine #Schlafqualität verbessern kannst – #Schlafprobleme adé! 👋 Besuche www.dieschlafzimmerei.de für die Welt des gesunden Schlafs & entdecke unseren #Onlineshop mit hochwertigen #Schlafprodukten. Als Schlafexpert:innen beraten wir dich vor Ort in unserem #Bettenfachgeschäft in #Hannover oder per #Videoberatung. 💤🌙 IMPRESSUM Angaben gemäß § 5 TMG: die schlafzimmerei GmbH Vertre
die schlafzimmerei's own profile description on YouTube

Are you die schlafzimmerei? Claim or remove this profile.

About die schlafzimmerei

Die Schlafzimmerei is a German YouTube channel run by the bed specialty retailer die schlafzimmerei GmbH in Hannover. According to the company's website, it was founded in 2016 and advises customers in person and by video. The channel posts short tips, product demos for mattresses, pillows and slatted frames, and longer podcast-style episodes with guests from sport and sleep coaching.

The channel has about 8,240 subscribers and a median of around 900 views per video. Its audience appears to be German-speaking adults shopping for home sleep products; this is an estimate based on language and content, not measured demographics. Uploads run at around two a month.

Brands booking this channel should expect a native product segment rather than a broad reach play. Using the rate rule for long-form video, a sponsored video is about $150 to $250, which is well under $10 CPM comparisons for paid ads, because a CPM of $20 to $35 per 1,000 views is the working range here. It suits German sleep, bedding and home brands that want a credible, product-focused placement.

Written from die schlafzimmerei's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. die schlafzimmerei can edit or remove this page at any time.

Questions about die

How much does die schlafzimmerei charge for a sponsored video?

Based on a median of about 900 views for long-form videos, a sponsored video is priced at $150 to $250. The rate follows a cost of $20 to $35 per 1,000 median views, with a minimum floor applied. Final terms depend on the format and usage rights.

What does die schlafzimmerei post about on YouTube?

The channel posts sleep and bedding content in German, including product demos for mattresses, pillows and slatted frames, short tips on back and neck pain, and longer podcast-style episodes with sport and sleep experts. Most videos are filmed on camera by the team.

How do I contact die schlafzimmerei for a brand deal?

Contact details unlock on Starbooked for $0.80. This channel is not yet boosted, so its creator cannot be booked directly through Starbooked, but the unlock gives you the business contact information listed on the channel.

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