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Diet Soap - a podcast

Hosted by Douglas Lain

Diet Soap, hosted by Douglas Lain, is a left-wing critical theory podcast from Sublation Media that discusses politics, philosophy, and the history of the left. It has 100 episodes in its feed with a roughly weekly cadence and median episodes of about 80 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor Diet Soap - a podcast

A long-running, loyal audience of leftist critical theory listeners

  • Ratings average 4.5 on Apple Podcasts across 160 ratings, showing an engaged audience.
  • Episodes run about 80 minutes, which allows for extended host-read segments.
  • The show has run since 2009 with 100 episodes in the feed and a steady weekly cadence.
Best forpublishing and booksmedia subscriptionsacademic and educational tools
Watch forThe audience is politically partisan and niche, so reach is narrow and mainstream consumer brands may not fit.

Brand fit report

Content

Topics, IAB taxonomy
Politics45%
Philosophy35%
Arts & Entertainment10%
History10%
Formats
co-hosted discussion, interview, solo monologue
Tone
combative, discursive
Language
English
Production
Home recording
Typical length
70 to 90 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment55/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 160 Apple ratings and 100 episodes point to the 2,000 to 8,000 band, with weekly cadence and no visible sponsors, and a Podcast Index popularity of 9 pushing toward the upper part of the range.
Audience asks aboutWhat does the left get wrong about current politics?How do critical theorists like Adorno apply to today?What is the future of socialist organizing in the US?
Age
15%18-24
35%25-34
25%35-44
25%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is linked to Sublation Media, a publisher, and has no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicshigh

Episode 712 is titled 'Thomas Jefferson was a HERO!' and the show is an openly partisan left-wing critique, which makes it politically charged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 81 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

The Diet Soap podcast began in 2009 in response to the economic crisis of 2008. Since then it has gone through many transformations, including becoming the podcast for a critical theory imprint out of the UK. Today the Diet Soap podcast is running under its original name for Sublation Media. Sublation Media includes a book publishing effort for critical theory and left politics, a magazine that…
Diet Soap - a podcast's own show description from the podcast feed

Do you make Diet Soap - a podcast? Claim or remove this page.

About Diet Soap - a podcast

Diet Soap is a critical theory and left politics podcast that began in 2009 and now runs under Sublation Media, a publisher of books and a magazine on theory and politics. The show is hosted by Douglas Lain, and the Sublation Media brand also includes YouTube videos. The feed lists 100 episodes released on a weekly cadence, with a median episode length of about 80 minutes. Apple Podcasts shows 160 ratings with an average of 4.5 stars.

Listeners of the show are estimated to be mainly adults interested in philosophy and left politics, with most likely in the United States. Estimated downloads are 2,000 to 8,000 per episode. The feed shows no named sponsors and no funding links. Sponsorship is not visible in the source data.

A host-read mid-roll ad would typically cost about $40 to $200 per episode, based on the estimated download range. This format suits publishers, book sellers, and academic or educational products seeking a dedicated audience. Source data: the RSS feed, Podomatic page, and Apple Podcasts listing.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Diet Soap - a podcast can edit or remove this page at any time.

Questions about Diet Soap - a podcast

How much does Diet Soap charge for a podcast sponsorship?

Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll ad is estimated at about $40 to $200 per episode. Exact rates are not published in the feed.

What is Diet Soap about?

Diet Soap is a left-wing podcast on critical theory, politics, and philosophy, run by Douglas Lain under Sublation Media. It has discussed topics like Adorno, the Jacobins, and the Soviet avant-garde.

How do I contact Diet Soap about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked directly.

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