Starbooked

Spot On (@ditisspoton) is a Dutch YouTube channel from the Netherlands, run by KRO-NCRV, that publishes personal stories and open conversations about taboo subjects aimed at women. It has about 100,000 subscribers and a median of roughly 2,700 views per video, posting about one video a week with a rate range of $150 to $250 per video.

Why brands book Spot

Dutch women's audience engaged with personal stories about taboo subjects

  • About 100,000 subscribers and a median of about 2,700 views per video
  • Top recent story reached roughly 125,000 views, showing strong spikes
  • Weekly Sunday uploads give a predictable slot for campaigns
Best forawareness campaignswomen's health and wellbeing brandsdating and relationships apps
Watch forContent covers violence and abuse; brands should check fit with emotionally heavy themes.

Brand fit report

Content

Topics, IAB taxonomy
Society60%
Lifestyle (sociology)25%
Health15%
Formats
personal story interviews, panel conversations, short-form clips
Tone
candid, empathetic
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
8 to 19 minutes for long-form, under 90 seconds for Shorts

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement0.9%
Likes and comments per view on recent videos
Audience asks aboutHow to recognize and respond to abuse or stalkingHow to handle relationships, dating and family pressureHow to combine motherhood with a career
Age
25%18-24
35%25-34
25%35-44
15%45+
Gender
80%women
20%men
Countries
Netherlands85%
🇧🇪 Belgium8%
LanguagesDutch 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugsmedium
Violencemedium
Politicslow

Recent titles such as 'Voor straf kaalgeschoren' and 'Gestalkt en bedreigt na de eerste date' cover child abuse, stalking and domestic violence in detail, and a 2025 story references heroin addiction.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube100k2.7k26

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days26 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 3 days ago.

Vanaf zondag 20 september is Spot On terug met een nieuw seizoen! 💗 Elke zondag om 16.00 uur verschijnt er een nieuwe video waarin we thema’s bespreekbaar maken die vaak onbesproken blijven. Spot On is een platform voor vrouwen die op zoek zijn naar herkenning en erkenning, taboes willen doorbreken en anderen willen versterken met hun verhaal. Verwacht persoonlijke verhalen, heftige gebeurtenissen en open gesprekken over onderwerpen die ertoe doen. Onze hosts Elif Kan, Noël van Kleef en Sarita Lorena zorgen ervoor dat geen enkel onderwerp onbesproken blijft. Abonneer je op ons kanaal, like
Spot On's own profile description on YouTube

Are you Spot On? Claim or remove this profile.

About Spot On

Spot On is a Dutch YouTube channel from KRO-NCRV that gives women a platform for personal stories about subjects that often go unspoken. The channel, handle @ditisspoton, is hosted by Elif Kan, Noël van Kleef and Sarita Lorena and posts one new episode each Sunday at 16.00. Episodes combine long-form interviews with short clips and panel conversations on relationships, motherhood, abuse and identity.

The channel has about 100,000 subscribers and a median of roughly 2,700 views per video, with occasional stories reaching well over 100,000 views. Its audience is estimated to be mostly Dutch-speaking women aged 25 to 44, though this is an estimate rather than platform data. The channel shows no sponsorship disclosures in its recent uploads.

Brands seeking a serious, emotionally engaged audience in the Netherlands could consider a sponsored integration, priced at roughly $150 to $250 per video. Based on the median views, that works out to a CPM of about $20 to $35 per 1,000 views, which is higher than the $10 typical for paid ads. It suits brands whose values match its social themes.

Written from Spot On's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Spot On can edit or remove this page at any time.

Questions about Spot

How much does Spot On charge for a sponsored video?

Spot On's estimated sponsored integration rate is $150 to $250 per video, based on its median views. Final pricing depends on format and usage rights and should be confirmed with the channel.

What does Spot On post about on YouTube?

Spot On posts personal stories and open conversations about taboo subjects aimed at women, including abuse, relationships, motherhood and identity. Episodes appear weekly and are mostly in Dutch.

How do I contact Spot On for a brand deal?

Contact details unlock on Starbooked for $0.80. Spot On's public contact address in its channel description is spoton@kro-ncrv.nl, and boosted creators can be booked through Starbooked.

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