Dr. Matthew Horkey (@drmatthewhorkey), a US-based wine educator, makes long-form tasting, blind comparison and wine education videos. His channel has about 51,800 subscribers and a median of roughly 2,000 views per video, posting about one video a week to several a week. Sponsored integrations are quoted at $20 to $35 per 1,000 median views, or about $40 to $70 per video.
Wine education channel reaching 51,800 subscribers with engaged blind-tasting viewers
- Median of 1,980 views per video across the last 30 uploads, with a 90th percentile near 6,700 views.
- Engagement rate of 2.5 percent, with comments on comparison videos often exceeding 40.
- Sponsor-tested integrations so far: wine accessories, glassware and preservation products.
Brand fit report
Content
- Formats
- blind tasting comparisons, long-form wine reviews, short explainers, product and glassware reviews
- Tone
- enthusiastic, instructive
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 2 to 25 minutes, with Shorts under 60 seconds
Audience
Commercial
- Brands seen
- RepourItalesseCoravin
- Categories promoted
- wine accessories, wine glassware, wine preservation, wine retail
- Affiliate links
- Yes
The 'How to save WINE from going BAD for 2 MONTHS!!!' video description promotes a Repour discount code, and the 'BIG Discount on Luxury WINE Glassware from Italy' video promotes an Italesse code; the Coravin links appear across many videos as affiliate links.
Suitability GARM Brand Safety Floor + Suitability
Content centers on alcohol tasting, which is restricted to adult audiences; the description states viewers must be of legal drinking age.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 52k | 2k | 36 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to save WINE from going BAD for 2 MONTHS!!! · 220 views
▶🤔 Why don’t people like this WINE more? · 2k views
▶Why has this GREAT WINE Grape Fallen out of FASHION??? · 5.8k viewsLast three uploads, latest today.
🍾 Master of Wine Candidate 🍷 Competition Judge ✍️ Author 🎤 Speaker Bringing FUN back to the world of WINE! I started my wine career in 2015 when during a sabbatical of traveling around the world to uncover hidden gems and discover what makes GREAT wines, well GREAT. Over the years I had the chance to experience nearly all of the world's renowned regions and a plethora of undiscovered ones. I've written three wine books, hundreds of articles, and produced thousands of videos. I write less these days opting to focus on video. I judge multiple international wine competitions and taste thousand
About Dr. Matthew Horkey
Dr. Matthew Horkey posts wine education content on YouTube under the handle @drmatthewhorkey. His videos include blind tastings, comparisons of decanted and non-decanted wine, value wine reviews and explainers about wine regions and the Master of Wine program. He uploads several times a week, and most videos run several minutes long, with some Shorts.
Estimated viewers are adults interested in wine, skewing toward the US, UK and Canada. Based on his channel's median of about 1,980 views per video, sponsored integrations are priced at $20 to $35 per 1,000 median views, or roughly $40 to $70 per video. That CPM compares with the $10 to $30 CPM typical for paid ads, so the value depends on how well the audience fits the product.
Brands in wine accessories, glassware and retail are the best fit for this channel.
Written from Dr. Matthew Horkey's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dr. Matthew Horkey can edit or remove this page at any time.
Questions about Dr.
How much does Dr. Matthew Horkey charge for a sponsored video?
Based on a median of about 1,980 views per video, a sponsored integration is priced at $20 to $35 per 1,000 median views, or roughly $40 to $70 per video. Rates are estimates and should be confirmed with the creator.
What does Dr. Matthew Horkey post about on YouTube?
He posts wine education content, including blind tastings, value wine reviews, glassware comparisons and explainers about wine regions and the Master of Wine program. Most videos are long-form, with some short clips.
How do I contact Dr. Matthew Horkey for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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