Starbooked

Karen MacNeil

@karenmacneilco · US · EN

Karen MacNeil (@karenmacneilco), a wine author and educator based in the United States, makes long-form wine interview and tasting series for her channel of about 3,600 subscribers. Median views sit near 170, with roughly 13 uploads a year and a rate range of $150 to $250 per video. Her distinctive detail is a recurring "Wine, Food & Friends" series featuring winemakers, critics and industry figures.

Why brands book Karen

Established wine educator with a steady interview audience for wine and food brands

  • Median of about 169 views per video across 30 recent uploads, with a 90th percentile near 538
  • Roughly 13 uploads in the past 365 days, with a catalog of 353 videos
  • Zero sponsored content to date, so a first integration reads as a fresh endorsement
Best forwine and spirits brand awarenessfood and wine pairing campaignswine industry B2B outreach
Watch forSmall view counts mean a sponsored video will reach a niche audience; expect modest reach.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Hobbies & Interests15%
Formats
long-form interview, panel-style conversation, short educational clip
Tone
expert, conversational
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 35 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutwhich wines pair with specific disheshow winemakers approach their craftwhat to know about a wine region or style
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States75%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover wine interviews and region profiles with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.6k1693

Benchmark score: 10 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 32 days ago.

Welcome to Karen MacNeil's YouTube channel. Karen is one of the foremost experts on wine in the United States and is the author of The Wine Bible—the best-selling wine book in the US and creator of WineSpeed. To watch Karen MacNeil in action is to experience wine in a whole new way. With her unique style and ability to connect with audiences of all types, Karen has been named one of the 100 Most Influential People in the wine business. In these short, fun, fast educational videos, you’ll see why. Please subscribe! For more on Karen go to karenmacneil.com. To book Karen for an event, conta
Karen MacNeil's own profile description on YouTube

Are you Karen MacNeil? Claim or remove this profile.

About Karen MacNeil

Karen MacNeil (@karenmacneilco) is a wine author and educator based in the United States. Her YouTube channel features long-form interviews, panel-style conversations and short educational clips, most often in her "Wine, Food & Friends" and "Wine People Close Up" series. Per her channel description, she is the author of The Wine Bible and the creator of the WineSpeed newsletter.

The channel has about 3,600 subscribers and a median of roughly 170 views per video across the last 30 uploads. Viewers appear to be wine enthusiasts, with an estimated audience skewing toward the 35 and older range and concentrated in the United States. The channel has no sponsorship disclosures in its recent history.

At an estimated $150 to $250 per sponsored video, the rate is set by a per-thousand-view formula and works out to a CPM of $20 to $35 per 1,000 views, which is higher than the $10 to $30 typical of paid ads. Wine and spirits brands seeking an educated niche audience should consider booking her.

Written from Karen MacNeil's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Karen MacNeil can edit or remove this page at any time.

Questions about Karen

How much does Karen MacNeil charge for a sponsored video?

Karen MacNeil's estimated rate is $150 to $250 per sponsored video. This is calculated from her median views of about 170 and a CPM of $20 to $35 per 1,000 views, which is above typical paid ad CPMs of $10 to $30.

What does Karen MacNeil post about on YouTube?

Karen MacNeil posts wine interviews, panel conversations and short educational clips. Her main series, Wine, Food & Friends, features winemakers, critics and industry figures discussing wine and food pairings.

How do I contact Karen MacNeil for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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