Starbooked

Duke University Press (@dukepress), a university publisher in the United States, posts book trailers, author talks, panels and exhibit tours. The channel has about 1,350 subscribers and a median of roughly 340 views per video. It uploads about twice a year, with a sponsorship rate of $150 to $250 per video (minimum) because its median views are low.

Why brands book Duke

Academic publisher with steady scholarly audience for book-focused brands

  • Median of about 343 views per video across the last 30 uploads.
  • About 1,350 subscribers and 91 total videos since 2012.
  • Sponsored rate of $150 to $250 per video, roughly $20 to $35 CPM.
Best foruniversity and reading-focused campaignsacademic software or research tools
Watch forLow reach and infrequent uploads; the audience is niche and not consumer-oriented.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature55%
Education30%
Arts & Entertainment15%
Formats
book trailers, recorded panel discussions, author interviews
Tone
scholarly, informative
Language
English
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
8 to 12 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutWhat is the book about and who wrote it?How can I buy or access this title or journal?Where can I watch the full panel or talk?
Age
10%18-24
25%25-34
25%35-44
40%45+
Gender
55%women
45%men
Countries
🇺🇸 United States60%
🇬🇧 United Kingdom10%
🇨🇦 Canada5%
LanguagesEnglish 100%

Commercial

14%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
academic publishing
Affiliate links
Yes

Several videos promote the publisher's own titles and offer discount codes, such as the 'We Are Not Dreamers' video that cites code E20DREAM for 30% off.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Titles such as 'Sexual Hegemony Virtual Book Launch' and 'Queer Gaming In Conversation' cover sexuality and politics in scholarly contexts, but the content is academic and not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k3431
X–––

Benchmark score: 33 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers32 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 25 days ago.

http://www.dukeupress.edu Duke University Press, internationally recognized as a prominent publisher of books and journals, publishes approximately 120 books annually and 50 journals, as well as offering five electronic collections. Stay connected on social media: https://twitter.com/DUKEpress https://www.facebook.com/DukeUniversityPress http://www.pinterest.com/dukepress/ http://www.dukeupress.wordpress.com/ https://plus.google.com/+dukeuniversitypress/ http://www.scribd.com/DukeUP
Duke University Press's own profile description on YouTube

Are you Duke University Press? Claim or remove this profile.

About Duke University Press

Duke University Press publishes around 120 books and 50 journals each year, and its YouTube channel posts book trailers, author conversations and event recordings. The channel is small, with about 1,350 subscribers and median views of roughly 340 per video. Viewers are likely academics, students, librarians and readers interested in scholarly work in the humanities and social sciences. These are estimates based on the content.

Uploads are infrequent, with two videos in the past year. The press has used the channel for promoting its own titles and discount codes. Sponsorship is not a typical part of the channel.

Rates are estimated at $150 to $250 per video for a sponsored mention, which is roughly $20 to $35 per 1,000 median views. Paid ads typically run $10 to $30 CPM, so this is a premium for a niche academic audience. Brands selling to researchers or libraries should book this channel.

Written from Duke University Press's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Duke University Press can edit or remove this page at any time.

Questions about Duke

How much does Duke University Press charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on median views of about 343 and a CPM of $20 to $35. This is a range; contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does Duke University Press post about on YouTube?

The channel posts book trailers, recorded author talks, panel discussions and event recordings, mostly about scholarly books and journals in the humanities and social sciences. Most uploads come from the press's own publishing program.

How do I contact Duke University Press for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check their profile for availability before reaching out.

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