Starbooked

京都ちりめん友禅 和一 | WAICHI Japan

@e-waichi · JP · JA

WAICHI (@e-waichi), a Kyoto chirimen fabric shop from Japan, runs a YouTube channel of short tsumami zaiku craft tutorials and fabric showcases. It has about 1.4K subscribers, 131 videos and a median of roughly 1,100 views, with about 50 uploads a year. Shorts make up most of the output. Sponsored integrations would be priced at $150 to $250 per video.

Why brands book 京都ちりめん友禅

Japanese craft channel reaching a niche DIY audience with short tutorials

  • Median of about 1,100 views per Short, based on the last 30 videos
  • About 50 uploads in the past year, roughly one per week
  • Rate of $150 to $250 per video, set by the floor because the Short rate falls below it
Best forcraft supply brandsfabric and sewing retailers
Watch forSmall audience and Japanese-only content; the channel mainly promotes its own shop, so third-party sponsorship history is missing.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Fashion & Style20%
Home & Garden10%
Formats
short tutorial clips, product showcase, unboxing
Tone
calm, instructive
Language
Japanese
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement0.4%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific tsumami zaiku shapewhich chirimen fabric to buyhow to cut and fold fabric for beginners
Age
null%18-24
null%25-34
null%35-44
null%45+
Gender
null%women
null%men
Countries
🇯🇵 Japannull%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
fabric, craft supplies
Affiliate links
No

No third-party sponsorship disclosures found; recent videos promote the channel's own shop products, such as the 【つまみ細工】夢かわいく咲く♪一越ちりめん「夢ふわり」 video.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Craft tutorials and fabric product videos with no flagged titles or content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.4k1.1k17
Instagram–––

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days17 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 2 days ago.

🛒 京都ちりめん友禅 和一(公式通販サイト) https://www.e-waichi.com/  ちりめん生地専門店の『京都ちりめん友禅 和一(わいち)』です。 ネットショップで販売している縮緬生地や手芸用品、人気のつまみ細工や創作にまつわるアイデアなどを楽しくご紹介♪ 新作生地や和一お勧めの商品もご案内していきます。子供から大人まで楽しめる縮緬手芸を初めてみませんか? ちりめん生地専門店だからこそできる豊富な品揃えをお楽しみ下さい。 このチャンネルでは、手芸初心者🔰の和一スタッフがお客様のご意見などを参考に、お客様目線で生地に関する情報を発信していきます! 動画のUPは気まぐれです。予めご了承ください。 日々生地開発をしているため動画のUPは気まぐれです。予めご了承ください。 Welcome to Waichi, your specialist for Kyoto Chirimen (Japanese silk crepe) and Tsumami Zaiku materials! 🌸 Located in the heart of Kyoto, we share the beauty of traditional Japanese fabrics, DIY ideas for fabric flowers (Tsumami Zaiku), and tips for
京都ちりめん友禅 和一 | WAICHI Japan's own profile description on YouTube

Are you 京都ちりめん友禅 和一 | WAICHI Japan? Claim or remove this profile.

About 京都ちりめん友禅 和一 | WAICHI Japan

WAICHI (@e-waichi) is a Japanese YouTube channel run by 京都ちりめん友禅 和一, a Kyoto shop specializing in chirimen fabric, according to its website. The channel posts short tsumami zaiku tutorials, fabric product showcases and craft ideas, mostly as Shorts under 60 seconds. It has about 1,400 subscribers and 131 videos, with a median of about 1,100 views per video.

The audience is likely Japanese-speaking hobbyists interested in fabric flowers and handmade accessories. This is an estimate based on content, not verified audience data. Engagement is modest, and the videos mainly promote the shop's own products.

Brands in fabric, sewing or craft supplies may find this channel useful for niche reach. Sponsored rates are estimated at $150 to $250 per video, which is above the $20 to $35 CPM range from the rule, because the Short-based calculation falls below the minimum. For comparison, paid ads typically run $10 to $30 CPM.

Written from 京都ちりめん友禅 和一 | WAICHI Japan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 京都ちりめん友禅 和一 | WAICHI Japan can edit or remove this page at any time.

Questions about 京都ちりめん友禅

How much does WAICHI charge for a sponsored video?

The estimated rate is $150 to $250 per video. The Short-based formula produces a lower figure, so the minimum applies. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does WAICHI post about on YouTube?

WAICHI posts short tsumami zaiku craft tutorials, chirimen fabric showcases and handmade project ideas. Most videos are under a minute and promote the Kyoto shop's own products, mainly for beginner crafters.

How do I contact WAICHI for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the creator's profile for availability and terms.

Similar creators

YouTube and other creators in japanese crafts, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Sunbeam Fabric Art@sunbeamfabricart · US
quilting tutorialsfabric crafts40k9.2k$180–32053
にほんもの/NIHONMONO@nihonmono3387 · JP
japanese craftsjapanese food and drink4.2k2.8k$150–25051
Go Gifu@gogifu7949 · JP
japan travelregional tourism2.3k156k$630–125050
handmade masksjapanese crafts1.9k1.8k$150–25050
kintsugijapanese crafts6.3k311$150–25021
music boxeshandmade gifts2.9k160$150–25013