にほんもの/NIHONMONO
NIHONMONO (@nihonmono3387), a Japan-based channel produced by Hidetoshi Nakata, features long-form documentaries on Japanese food, drink, crafts and artisans. It has about 4,230 subscribers and a median of roughly 2,800 views per video, with few uploads in recent years. Sponsored integrations are estimated at $150 to $250 per video.
Premium Japanese artisan storytelling with an audience that trusts the host
- Median of about 2,800 views per video from 44 long-form uploads
- Average video runs about 4 minutes, with high production quality
- Strong trust signal: 1.15% engagement rate, with comments mostly on product and recipe topics
Brand fit report
Content
- Formats
- artisan profile documentary, chef recipe demonstration, product tie-in feature
- Tone
- informative, reverent
- Language
- Japanese
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- 4 to 6 minutes, with some episodes over 20 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- packaged tea, sake and shochu, food and drink producers
- Affiliate links
- No
The 2022 video '【にほんもの監修 加賀棒ほうじ茶】TOCHIとCRAFT×にほんもの ×油谷製茶' describes a co-developed bottled tea produced under the channel's supervision, though the channel metadata records no detected sponsors.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is culinary, craft and tea-focused; the only alcohol-related items are sake and shochu pairings in recipe videos such as '【一流シェフの家庭料理vol.16】鮨 三谷「まかない マグロのシチュー」 × 十四代 中取り大吟醸'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.2k | 2.8k | 0 |
Benchmark score: 51 / 100
Public rule, same for everyone. How it works.
Recent videos
▶【にほんもの監修 加賀棒ほうじ茶】TOCHIとCRAFT×にほんもの ×油谷製茶 · 2.1k views
▶【にほんもの×油谷製茶】水出し 一番焙煎 加賀棒ほうじ茶（にほんものエディション） · 2.3k views
▶【中田英寿×個性が豊かな作品をチームワークで作り上げる／潮工房 】中田英寿が旅で出会った逸品「にほんもの」 · 2.9k viewsLast three uploads, latest 1683 days ago.
NIHONMONO Official YouTube Channel produced by Hidetoshi Nakata. 中田英寿がプロデュースする、にほんもの公式YouTubeチャンネル。 YouTubeに関するお問い合わせはこちら info@anyup.jp What's NIHONMONO? In the spring of 2009, he began visiting the 47 prefectures in Japan, experiencing Japanese culture, traditions, agriculture and "monozukuri" (Japanese culture of making and creating) first hand. He continues to travel around the nation, "rediscovering" the culture and skills that Japan can be proud of sharing with the world. To ensure that Japanese culture is passed on and developed, by creating an opportunity for as many people as possi
About にほんもの/NIHONMONO
NIHONMONO is a Japanese-language YouTube channel produced by former footballer Hidetoshi Nakata. It publishes long-form documentaries about Japanese artisans, producers and food, with chef recipe segments that pair dishes with regional sake, tea and shochu. Uploads are long-form and carefully produced, with a median of about 2,800 views per video and no uploads in the last 90 days.
The audience is estimated to be Japan-based, skewing toward adults aged 35 and over who follow Japanese food and craft culture. Brand work seen on the channel includes a 2022 co-developed bottled tea, which the channel documented under its own supervision.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 for paid ads. Brands selling premium Japanese food, drink or crafts should consider it.
Written from にほんもの/NIHONMONO's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. にほんもの/NIHONMONO can edit or remove this page at any time.
Questions about にほんもの/NIHONMONO
How much does NIHONMONO charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on a median of about 2,800 views and a CPM of $20 to $35 per 1,000 views. Final pricing depends on format and usage rights. Contact details unlock on Starbooked for $0.80.
What does NIHONMONO post about on YouTube?
The channel posts Japanese-language documentaries on artisans, food producers, tea, sake and shochu, along with chef recipe segments. Many episodes pair a dish with a regional drink. Uploads are long-form, with most under about 10 minutes.
How do I contact NIHONMONO for a brand deal?
The channel lists info@anyup.jp for YouTube enquiries. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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