Starbooked

EDF (@edfofficiel) is the official French channel of the energy company EDF, not an individual creator, with about 47,500 subscribers. It posts brand ads, recruiting stories and documentaries in French. Median views are about 790,000, mostly from short ads that appear paid, with around 40 uploads a year. The Shorts rate rule gives $3,160 to $6,320 per video, though a corporate channel is unlikely to sell placements.

Why brands book EDF

Corporate energy channel with millions of ad views, a reach benchmark rather than a creator

  • 47,500 subscribers, but ads reach 4 million to 18 million views.
  • Median video gets about 790,000 views across about 40 uploads in the past year.
  • High production quality; likes and comments are near zero, which suggests paid distribution.
Best forco-marketing with an energy brandemployer branding researchbenchmarking French utility advertising
Watch forThis is a brand channel; views look ad-driven and it is unlikely to accept third-party sponsored integrations.

Brand fit report

Content

Topics, IAB taxonomy
Business and Finance40%
Science20%
Careers20%
News and Politics20%
Formats
brand ads, employee profile shorts, documentary and interview series
Tone
corporate, informative
Language
French
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for ads, 30 to 60 minutes for documentaries

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment50/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutEDF customer service and billingcareers in nuclear and hydro energyFrance's energy future
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
45%women
55%men
Countries
🇫🇷 France90%
🇬🇧 United Kingdom4%
🇧🇪 Belgium3%
LanguagesFrench 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No third-party sponsorship disclosures found; videos such as 'L'énergie des Français depuis 80 ans – Pub 60 secondes' are EDF's own advertising.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Content is corporate and family-safe, but nuclear energy and energy policy topics, as in the documentary 'À contre-courant', can be politically sensitive.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube48k790k3
X–––
Instagram–––
TikTok–––

Benchmark score: 62 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 7 days ago.

Le changement climatique est devenu la responsabilité de tous, et surtout la nôtre. En tant que leader de l’énergie en France, EDF s’engage à construire un avenir énergétique neutre en CO2 grâce à l’électricité et à des solutions et services innovants 🌍⚡ Sur cette chaîne, nous vous invitons à découvrir le monde de l’énergie et à rejoindre le mouvement pour qu’ensemble nous devenions celle qui change tout. Découvrez nos activités sur le site www.edf.fr Et suivez-nous aussi sur : 👉 Twitter : https://twitter.com/EDFofficiel 👉 Instagram : https://www.instagram.com/edfofficiel/ 👉 Facebook
EDF's own profile description on YouTube

Are you EDF? Claim or remove this profile.

About EDF

EDF (@edfofficiel) is the official YouTube channel of Électricité de France, the French energy company. It is a corporate channel, not an individual creator. It posts 6 to 60 second brand ads, employee profile films about nuclear and hydro work, customer service spots, a history series and long interview and documentary pieces, all in French.

The channel has about 47,500 subscribers and 1,171 videos. The median video earns about 790,000 views, but likes and comments are very low compared with views, which suggests the top ads were boosted with paid media. Audience data is an estimate: mostly adults in France.

Because more than half of recent uploads are Shorts, the Starbooked rate rule of $4 to $8 per 1,000 median views applies, giving $3,160 to $6,320 per video. That is a CPM of $4 to $8 on median views, well below the $10 to $30 typical for paid ads. In practice a utility rarely sells integrations, so this suits partnership or research use more than sponsorship.

Written from EDF's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. EDF can edit or remove this page at any time.

Questions about EDF

How much does EDF charge for a sponsored video?

Under the Shorts rule of $4 to $8 per 1,000 median views, the estimate is $3,160 to $6,320 per video. EDF is a corporate channel and is unlikely to sell sponsored placements.

What does EDF post about on YouTube?

French-language brand ads, customer service spots, employee profile films about nuclear and hydro work, a company history series, and long documentaries and interview programs about the energy sector.

How do I contact EDF for a brand deal?

Contact details unlock on Starbooked for $0.80. No email is listed on the channel. Boosted creators can be booked through Starbooked, but corporate channels like this one rarely take placements.

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