Origin Energy
Origin Energy (@officialoriginenergy), an Australian integrated energy company, runs a corporate YouTube channel with about 4,800 subscribers and a median of 378 views per video. It uploads roughly once a week, covering energy advice, EV explainers, community and scholarship stories, and employer branding. Sponsored integrations are not a fit here; the channel is best understood as brand-owned content, with a rate range of $150 to $250 per video for third-party placements.
Australian energy brand channel reaching homeowners researching EVs and home power
- About 4,800 subscribers and 27.8 million lifetime views on a channel of 219 videos.
- Median of 378 views per video, with the EV explainer 'Things you'll never hear an EV driver say' reaching 6,026 views.
- Uploads about 50 videos a year, with 12 in the last 90 days, so the channel stays active.
Brand fit report
Content
- Formats
- corporate explainer, short-form vertical clips, interview
- Tone
- informative, corporate
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 3 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- energy retail, electric vehicles, home batteries and solar
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel promotes its own Origin Energy products and offers, such as the Energy Happy Hours video.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is corporate and educational; the data breach update video ('A message from our CEO: customer data security incident update') covers a sensitive customer-data topic but contains no unsafe material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 4.8k | 378 | 12 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Grant King Scholarship: First Nations students in STEM · 106 views
▶From the mines to UNSW: a First Nations STEM scholarship · 113 views
▶Earn Energy Happy Hours with Origin · 2k viewsLast three uploads, latest 10 days ago.
All kinds of useful. News, stories and energy advice from Australia's largest integrated energy company. Need help? Email us at hello@origin.com.au
About Origin Energy
Origin Energy's YouTube channel, @officialoriginenergy, is run by Australia's largest integrated energy company. It posts short explainers on energy bills, home electrification and electric vehicles, alongside community, First Nations scholarship and career videos. Most uploads run between 30 seconds and two minutes, and the channel publishes about once a week.
The channel has about 4,800 subscribers and a median of 378 views per video, so its audience is modest. Its viewers are likely Australian homeowners and EV-curious households looking for practical energy guidance, though this is an estimate based on video topics rather than measured demographics. Recent EV explainers have drawn the strongest views, and the channel's own energy-saving offers appear regularly.
Brands seeking third-party placements should note that the channel is brand-owned and does not run sponsorships. For context, third-party integrations would typically cost $150 to $250 per video, a CPM of $20 to $35 per 1,000 views compared with the $10 to $30 CPM typical of paid ads. This channel is best suited to energy, EV and utility brands seeking Australian audiences.
Written from Origin Energy's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Origin Energy can edit or remove this page at any time.
Questions about Origin
How much does Origin Energy charge for a sponsored video?
Origin Energy's channel does not run third-party sponsorships. Based on its median of 378 views, a sponsored integration would typically cost $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views.
What does Origin Energy post about on YouTube?
Origin Energy posts short explainers on energy bills, home electrification, solar and batteries, and electric vehicles. It also shares community investment stories, First Nations scholarship news, and employer branding videos from its staff.
How do I contact Origin Energy for a brand deal?
Contact details unlock on Starbooked for $0.80. Origin Energy is a brand-owned channel and is not available for third-party sponsorships, so a deal is unlikely unless you are pitching a partnership with the company directly.
Similar creators
YouTube and other creators in energy and utilities, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
EDF@edfofficiel · FR | energy and utilitiescorporate brand channel | 48k | 790k | $3160–6320 | 62 |