Einhell Deutschland (@einhell_dach), a German power tool brand, runs this YouTube channel with about 21,300 subscribers and a median of roughly 2,800 views per video. It posts around 50 videos a year, mostly short product clips and DIY tips for its PXC cordless tools. Sponsored integrations are estimated at $150 to $250 per video for Shorts, the brand's own content.
German DIY audience shopping for cordless tools, reached through short demos
- Median of about 2,750 views per video across 974 uploads
- Around 50 uploads in the last 90 days, most under 60 seconds
- Shorts make up 56 percent of recent videos at roughly $4 to $8 CPM
Brand fit report
Content
- Formats
- product demo, short tip clip, tool talk series
- Tone
- informative, playful
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- power tools, garden equipment, vehicle care
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes the brand's own products, including a Tool Talk series with a creator from @tobis_handcraft.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Product demonstrations and DIY tips with no flagged content in the last 30 videos.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 21k | 2.8k | 50 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Strange things keep happening... · 157 views
▶Akku-Winkelschleifer - Axxio 18/125 Q · 3k views
▶Nicht verpassen: unsere Produktneuheiten mit Tobi & Elke 💥 · 9.4k viewsLast three uploads, latest today.
Herzlich willkommen auf dem offiziellen YouTube-Kanal von Einhell Deutschland, Österreich und der Schweiz! Auf diesem Kanal erwarten euch informative Produktvideos rund um unsere PXC-Tools, kreative DIY-Projektanleitungen sowie praktische Tipps & Tricks. Ein Akku für über 350 Geräte – egal ob für Werkstatt, Garten, Freizeit, Pumpen oder Reinigung: Einhell entwickelt und vertreibt leistungsstarke, moderne Akku-Werkzeuge für DIY-Enthusiasten und Professionals. Alle Geräte sind Teil der Power X-Change Plattform und lassen sich flexibel mit nur einem Akku betreiben – ganz nach dem Motto: Einer fü
About Einhell
Einhell Deutschland runs an official YouTube channel for its German, Austrian and Swiss market, with about 21,300 subscribers and more than 120 million lifetime views across 974 videos. The channel posts short product demonstrations for the PXC Power X-Change cordless platform, DIY project guides and seasonal tips such as winter tool care and lawn maintenance, usually around 50 uploads a year. Viewers are mostly German-speaking hobbyists and tradespeople, and these figures are estimates from the channel data rather than audited numbers.
The channel features its own products rather than third-party sponsors, so it is less a creator partnership than a brand-owned video library. Its median of roughly 2,750 views is modest, but the Tool Talk series with an outside creator reached above 13,000 views on a single episode. Brand deals with independent creators on this channel are not typical.
Brands considering a sponsored video with Einhell's audience would likely pay about $150 to $250 per video for Shorts, or $20 to $35 CPM for long-form, compared with $10 to $30 CPM for paid ads. Cordless tool, garden and DIY brands that want to reach German-speaking buyers should consider this channel.
Written from Einhell's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Einhell can edit or remove this page at any time.
Questions about Einhell
How much does Einhell Deutschland charge for a sponsored video?
Einhell Deutschland is estimated to charge about $150 to $250 per Shorts video, based on a median of roughly 2,750 views. Long-form rates would run $20 to $35 per 1,000 median views. These are estimates derived from channel metrics, not a published rate card.
What does Einhell Deutschland post about on YouTube?
The channel posts short product demos for Einhell's PXC cordless tools, DIY project guides and seasonal tips such as winter tool care and lawn maintenance. Most uploads run under a minute and are in German, with a few English versions.
How do I contact Einhell Deutschland for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability before reaching out.
Similar creators
YouTube and other creators in power tools, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
МИР ИНСТРУМЕНТА@mirinstrumenta · RU | hand toolspower tools | 6.9k | 658 | $150–250 | 14 |
Eurox Official@euroxchannel · TH | power toolshand tools | 16k | 64 | $150–250 | 11 |
ツールオフ【電動工具・電材・建材買取】@tooloff6385 · JP | power toolstool reviews | 15k | 12k | $150–250 | 81 |
藤原産業【公式】チャンネル〈気軽にチャレンジDIY〉@fujiwarasangyo27 · JP | diy toolshand tools | 26k | 8.1k | $160–280 | 74 |
Lucky Luke@luckyluke3506 · PL | diy and recyclingscrap collecting | 1.9k | 874 | $150–250 | 74 |
der absolute Hammer@derabsolutehammer · DE | 3d printing reviewsdiy projects | 15k | 6.3k | $150–250 | 64 |