Starbooked

Embodied, hosted by Anita Rao and produced by WUNC, explores under-discussed aspects of identity, relationships and health through intimate conversations. The show has 298 episodes published weekly since July 2020, with typical episodes running about 50 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor Embodied

Thoughtful health and identity conversations with a loyal, public-radio listenership

  • Weekly 50-minute episodes since July 2020, with 298 episodes in the archive
  • Apple Podcasts rating of 4.7 from 240 ratings, with 210 five-star reviews
  • Guest conversations on health, sexuality and relationships suit considered, values-led brands
Best forwellness and sleep productshealth services and telehealthbooks and mindful-living brands
Watch forAudience size is estimated from ratings, not verified downloads; the show is adult-adjacent in topic.

Brand fit report

Content

Topics, IAB taxonomy
Health & Fitness45%
Sexuality25%
Society20%
Relationships10%
Formats
interview, guest conversation, bonus episode
Tone
intimate, thoughtful
Language
English
Production
Studio production
Typical length
48 to 52 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: Apple Podcasts shows 240 ratings, a band that maps to 2,000 to 8,000 downloads per episode, with a public-station feed, 298 episodes and weekly cadence supporting the upper part of the range.
Audience asks abouthow chronic conditions shape daily lifehow identity affects health and carehow to build healthier relationships and habits
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
60%women
40%men
Countries
🇺🇸 United States90%
🇨🇦 Canada3%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the station website lists business sponsorships and underwriting as a general station program, not tied to this show.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicslow

Episode titles address sexuality, incarceration and sports betting, and the feed is not flagged explicit (explicit=0), so content is treated as adult-adjacent but not explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 85 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Dig into the underdiscussed corners of the human experience. Each week, host Anita Rao leads intimate conversations with people unafraid to question what we think we know about identity, relationships and health. Follow the show on Instagram at @embodiedwunc and on Bluesky at embodiedwunc.bsky.social. You can find Anita on Bluesky at asrao.bsky.social.
Embodied's own show description from the podcast feed

Do you make Embodied? Claim or remove this page.

About Embodied

Embodied is an episodic podcast from WUNC, the NPR member station in the Triangle region of North Carolina, hosted by Anita Rao. According to the station's website, the show explores taboo and underdiscussed territory in health, identity and relationships through guest conversations. The feed lists 298 episodes, released weekly, typically running around 50 minutes.

Apple Podcasts shows a 4.7 average rating from 240 ratings, with 210 five-star reviews. Listener figures are estimates: the rating count suggests roughly 2,000 to 8,000 downloads per episode, and the audience is likely to skew toward adults in the United States. No sponsors are named in the feed or on the station page.

A host-read mid-roll would sit in a rate range of about $40 to $200 per episode, based on estimated downloads at $18 to $25 per thousand. The show suits brands in wellness, health services and mindful living that want to reach an engaged, public-radio audience. Sources: the show's RSS feed, the WUNC website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Embodied can edit or remove this page at any time.

Questions about Embodied

How much does Embodied charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll on Embodied at about $40 to $200 per episode, based on estimated downloads of 2,000 to 8,000 per episode and an $18 to $25 CPM. Final pricing is set by the show.

What is Embodied about?

Embodied is a weekly WUNC podcast hosted by Anita Rao. It features intimate conversations about health, identity, sexuality and relationships, usually around 50 minutes per episode.

How do I contact Embodied about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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