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Empirical Cycling Podcast

Podcast · www.empiricalcycling.com · EN
Hosted by Kolie Moore, Kyle Leto, Fabiano Iaccarino

Empirical Cycling Podcast, hosted by coaches Kolie and Kyle, covers training science, power data and race preparation for cyclists. The show has 205 episodes released roughly every 13 days, with a median length of about 78 minutes. Estimated downloads are 1,000 to 3,000 per episode, implying a rate of $40 to $90 per host-read mid-roll.

Why brands sponsor Empirical Cycling Podcast

Engaged endurance cycling audience receiving detailed training science every two weeks

  • Apple Podcasts rating of 4.9 from 199 ratings, with 190 five-star reviews
  • 205 episodes since 2019 with a median length of about 78 minutes
  • Listeners are serious cyclists who act on training advice from the hosts
Best forcycling equipment and apparelnutrition and recovery productsendurance sports tools and apps
Watch forAudience is small and niche; download estimates are modeled from ratings, not measured.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Health & Fitness15%
Formats
co-hosted discussion, solo monologue, guest interview
Tone
technical, analytical
Language
English
Production
Clean, edited audio
Typical length
60 to 80 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 45%: Apple ratings_count of 199 places the show in the 50 to 200 band (2,000 to 8,000), adjusted down for a long, technical, niche format, a 13-day cadence and no network or sponsor signals.
Audience asks abouthow to structure FTP and threshold traininghow to interpret power and lactate datahow to plan a race season around training
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
20%women
80%men
Countries
🇺🇸 United States35%
🇬🇧 United Kingdom15%
🇨🇦 Canada10%
🇦🇺 Australia10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Description asks listeners to consider a donation at empiricalcycling.com/donate.html, and no sponsor mentions appear in the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles such as 'Ten Minute Tips #83: Making Unstructured Training Effective' cover training methodology with no sensitive content flagged.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 70 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 8 days ago, a new one about every 13 days.

Do you want to know how training makes you faster? Listen in. Kolie is a leading expert in endurance, sprint, and strength training for cyclists. Kyle is a NASA scientist and national champion sprinter on the track. Empirical Cycling is a coaching company specializing in individualized training plans for all cycling disciplines. If you like the podcast, please consider a donation at…
Empirical Cycling Podcast's own show description from the podcast feed

Do you make Empirical Cycling Podcast? Claim or remove this page.

About Empirical Cycling Podcast

Empirical Cycling Podcast is a long-running show about training science for cyclists, produced alongside the coaching company Empirical Cycling. According to the show's website, coach Kolie holds a biology degree and works on exercise metabolism, and the podcast features co-hosts Kolie and Kyle discussing power data, lactate and race preparation. Episodes are released about every 13 days, with a typical length of roughly 78 minutes, and the feed lists 205 episodes since March 2019.

Apple Podcasts shows a 4.9 average rating from 199 ratings, with 190 five-star reviews. Listener figures are estimates: based on rating volume and niche format, the show likely draws about 1,000 to 3,000 downloads per episode, mostly serious endurance cyclists in English-speaking countries. No sponsors appear in the feed, the website or recent titles, and the show asks for donations instead.

At an estimated 1,000 to 3,000 downloads, a host-read mid-roll would typically cost about $40 to $90 per episode. This suits cycling equipment, nutrition or recovery brands that want a technically engaged audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Empirical Cycling Podcast can edit or remove this page at any time.

Questions about Empirical Cycling Podcast

How much does Empirical Cycling Podcast charge for a podcast sponsorship?

Estimated rates are about $40 to $90 per host-read mid-roll, based on an estimated 1,000 to 3,000 downloads per episode. Final pricing depends on the sponsor's package and any agreed terms with the show.

What is Empirical Cycling Podcast about?

The show covers training science for cyclists, including power data, lactate, endurance and race preparation. Hosts Kolie and Kyle are coaches, and episodes run about 78 minutes on average.

How do I contact Empirical Cycling Podcast about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

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CreatorNichesEst. downloadsMedian viewsRateScore
Tomoya Koyama@tomoyacycle · JP
road cyclingpro cyclist vlog9.3k3.6k$150–25080