Starbooked

Endless Thread

Hosted by Ben Brock Johnson, Amory Sivertson

Endless Thread, produced by WBUR and hosted by Ben Brock Johnson and Amory Sivertson, covers untold histories, unsolved mysteries and internet culture. The show has 472 episodes released weekly, typically 25 to 33 minutes long. Estimated downloads per episode are 20,000 to 80,000, with a suggested rate of $360 to $2,000 per host-read mid-roll.

Why brands sponsor Endless Thread

Established public radio mystery and internet culture show with a weekly audience

  • 472 episodes released weekly since December 2017, with consistent cadence.
  • Apple Podcasts rating of 4.1 from 2,658 ratings, with 64 percent five-star reviews.
  • Produced by WBUR, a public radio newsroom, with high production quality.
Best forbrand awarenesstech and consumer app launches
Watch forAdult-adjacent episodes appear in the catalog, so review episode placement before booking.

Brand fit report

Content

Topics, IAB taxonomy
Technology & Computing45%
Society30%
Documentary & Narrative25%
Formats
narrative, interview, episodic investigation
Tone
curious, conversational
Language
English
Production
Studio production
Typical length
25 to 33 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 2,658 Apple ratings place the show in the 1,000 to 5,000 band, supported by a 472-episode weekly catalog, WBUR publisher backing and top Podcast Index popularity.
Audience asks aboutHow did this online phenomenon start?What happened in this unsolved mystery?Who is behind this viral story?
Age
20%18-24
30%25-34
25%35-44
25%45+
Gender
50%women
50%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultmedium
Drugslow
Violencelow
Politicslow

Episode 'Endless Thread on OnlyFans' indicates adult-industry subject matter, and the feed is not flagged explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

Untold histories, unsolved mysteries, and other jaw-dropping stories online and IRL. Hosted by Ben Brock Johnson & Amory Sivertson.
Endless Thread's own show description from the podcast feed

Do you make Endless Thread? Claim or remove this page.

About Endless Thread

Endless Thread is a weekly podcast produced by WBUR, the Boston public radio station, and hosted by Ben Brock Johnson and Amory Sivertson. Per the show's website and feed, it explores untold histories, unsolved mysteries and stories from online culture, often pairing narrative reporting with internet investigation. The feed lists 472 episodes, with a median episode length of about 27 minutes.

Apple Podcasts shows 2,658 ratings with an average of 4.1 out of 5. Listener figures are not published; based on the rating count, the catalog size and WBUR backing, estimated downloads are 20,000 to 80,000 per episode. This is an estimate, not a reported figure. The feed shows no sponsor mentions in the last 20 episodes.

Indicative pricing is $360 to $2,000 per host-read mid-roll, based on the estimated download range at $18 to $25 per 1,000. Technology brands, app launches and consumer products aimed at curious adult listeners would fit this show best.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Endless Thread can edit or remove this page at any time.

Questions about Endless Thread

How much does Endless Thread charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll indicatively costs $360 to $2,000. Actual pricing depends on the show's own terms and is not published in the dossier.

What is Endless Thread about?

Endless Thread is a WBUR podcast hosted by Ben Brock Johnson and Amory Sivertson. Each episode covers untold histories, unsolved mysteries and stories from internet culture, with narrative reporting.

How do I contact Endless Thread about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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