Ernsting's family
Ernsting's family (@ernstingsfamily), a German family fashion retailer based in Coesfeld, Germany, publishes brand content on its YouTube channel with about 35,400 subscribers and a median of roughly 290 views per video. It uploads about 8 videos per quarter, mostly short 20-second fashion clips and executive interview series, and sponsored integration rates for this channel would be about $150 to $250 per video.
A family fashion retailer's own channel, reaching German shoppers with clean, low-risk brand content
- About 35,400 subscribers and 22.8 million lifetime views across 121 videos
- Median video draws about 289 views, with top fashion clips reaching over 1.7 million
- Roughly 42 uploads in the past year, with frequent seasonal fashion releases
Brand fit report
Content
- Formats
- short product lookbooks, executive interview series, event aftermovies
- Tone
- upbeat, corporate
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 30 seconds for fashion clips, 3 to 6 minutes for interviews
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fashion retail
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel is the company's own brand channel.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Channel content is product and corporate material with no flagged themes in recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 16 / 100
Public rule, same for everyone. How it works.
Recent videos
▶COOLE OUTDOOR-STYLES | Ernsting's family | Kinder- und Damen · 1.1M views
▶Werken in het filiaal | Ernsting's family · 769 views
▶Coole Herbstlooks für Kids | Ernsting's family | Kindermode · 2.1M viewsLast three uploads, latest 16 days ago.
Auf unserem Ernsting's family Channel seht Ihr Videos rund um unser Unternehmen, unsere Mode und unsere Marken. Fröhliche Mode für die ganze Familie: Die Ernsting's family GmbH & Co. KG gehört mit rund 1.915 Filialen sowie mehr als 12.000 Mitarbeiterinnen und Mitarbeitern zu den führenden deutschen Textilketten. Das Unternehmen bietet aktuelle Mode für die ganze Familie und punktet durch ein tolles Qualitäts-Preis-Verhältnis. Das Sortiment der Ernsting's family umfasst Mode, Schmuck und Accessoires, Spielwaren, Home Accessories, Bett- und Tischwäsche sowie saisonal abgestimmte Dekoartikel.
About Ernsting's family
Ernsting's family (@ernstingsfamily) is the YouTube channel of Ernsting's family GmbH & Co. KG, a German family fashion retailer with about 1,915 stores and more than 12,000 employees, based in Coesfeld. The channel posts short seasonal lookbook clips for children's, women's and maternity wear, along with aftermovies from company events and a recurring series of executive interviews.
Uploads are irregular, with about 42 videos over the past year and eight in the last 90 days. Most fashion clips run about 20 seconds and draw a few hundred thousand views, while the median video sits near 290 views. The audience is estimated to be mostly German-speaking women aged 25 to 44, plus a Dutch-speaking segment, though these figures are estimates from channel data.
The channel is a brand's own channel rather than an independent creator, so it carries no paid sponsorships. Brands looking to place content on a German fashion channel should use the estimated rate of $150 to $250 per video, which is far below paid-ad CPMs of $10 to $30 per 1,000 views; it suits retailers or fashion labels wanting a family-audience, low-risk placement.
Written from Ernsting's family's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Ernsting's family can edit or remove this page at any time.
Questions about Ernsting's
How much does Ernsting's family charge for a sponsored video?
Based on its median of about 289 views and a Shorts-heavy upload mix, a sponsored integration on this channel would fall in a range of about $150 to $250 per video. This is an estimate from channel metrics, not a published rate card.
What does Ernsting's family post about on YouTube?
The channel posts short seasonal fashion lookbooks for kids, women and maternity, plus aftermovies from company events and interviews with its executive team. Most videos are in German, with some Dutch-language content for stores in the Netherlands.
How do I contact Ernsting's family for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, though this channel is the company's own brand account, so deal requests usually go to its corporate marketing team.
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