Esquire Middle East
Esquire Middle East (@esquiremiddleeast), a men's lifestyle brand channel based in the UAE, publishes watches, cars, food, music and film interviews. It has about 27,900 subscribers and 5,400 median views, with uploads now largely paused. Sponsored integration rates are roughly $150 to $250 per video.
Premium men's lifestyle audience across the UAE and Gulf region
- Median views of about 5,400 per video on a 27,900-subscriber channel
- Top video reached 22,786 views with a John Mayer watch interview
- Sponsorship rate of $150 to $250 per video, or $20 to $35 per 1,000 median views
Brand fit report
Content
- Formats
- celebrity interviews, event coverage, short profile features
- Tone
- polished, editorial
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- luxury automotive, watches, spirits
- Affiliate links
- No
Recent videos include brand-presented content such as 'Haute Voiture: Mercedes-Maybach releases limited edition in Dubai premiere' and 'Inside the launch of The Reach, The Macallan's oldest expression, in Dubai', but no sponsored disclosures were found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Coverage is editorial lifestyle content with no flagged titles; 'Floyd Mayweather: "I'm trying to be a better person"' is a boxing interview.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 30 / 100
Public rule, same for everyone. How it works.
Recent videos
▶John Mayer reveals his THREE Audemars Piguet 'Hero' watches · 23k views
▶What helps DJ Mister Levier ignite the party (presented by E · 5.7k views
▶What helps DJ Karan Menghani ignite the night (presented by · 5.4k viewsLast three uploads, latest 302 days ago.
Welcome to the official channel of Esquire Middle East. Each week, we present examples of Man at His Best from all around the Middle East. Be it through our weekly series' that explore the likes of lifestyle, watches, technology, eating-out, drinking, sports and more. Our regular series include: Esquire Explores (weekly) Talking Time (bi-weekly) Esquire Eats (bi-weekly) Esquire Q+A (weekly) Tech Talk (bi-weekly) Esquire Vlogs (bi-weekly) And lots more... + Pro Grooming Tips + The Style File + Esquire Partnerships + Best Restaurants in the Middle East + Esquire Events + Townhouse You c
About Esquire Middle East
Esquire Middle East is the YouTube channel of the regional edition of the men's lifestyle magazine, operated by ITP Media Group under license from Hearst Communications, according to its website. The channel posts interview features, event coverage, food and drink series and short car and watch segments, mostly in English. Its recent catalogue is dominated by celebrity and cultural interviews, with a few brand-presented launch videos.
The channel has about 27,900 subscribers, 11.8 million lifetime views and 5,400 median views per video. Upload pace has slowed sharply, with one video in the last year. The audience is best estimated as English-speaking men and women in the UAE and wider Gulf, though no demographic breakdown is available in the data.
Brand teams in luxury automotive, watches and premium spirits should consider this channel. The typical sponsored rate is $150 to $250 per video, which compares with a $10 to $30 CPM for paid ads; this channel's integration rate works out to $20 to $35 CPM on median views.
Written from Esquire Middle East's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Esquire Middle East can edit or remove this page at any time.
Questions about Esquire
How much does Esquire Middle East charge for a sponsored video?
Based on its 5,400 median views and long-form format, a sponsored integration would be roughly $150 to $250 per video. This is an estimate from public metrics, not a published rate card.
What does Esquire Middle East post about on YouTube?
The channel covers men's lifestyle, including celebrity and cultural interviews, watch and car launches, food and drink, and sports features. Most content is in English and is produced for an audience in the UAE and Gulf region.
How do I contact Esquire Middle East for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether this channel is currently boosted before reaching out.
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