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Esquire TV (@esquiretv4) is the official YouTube channel of Esquire Taiwan, the Chinese-language edition of the men's lifestyle magazine, based in Taiwan. It posts short cover-story interviews, cover shoots and lifestyle clips with Taiwanese actors and musicians. The channel has about 3,850 subscribers and a median of roughly 215 views per video, with around 18 uploads a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Esquire

Taiwanese men's magazine reaching style-focused readers through celebrity cover stories

  • Median of about 215 views per video, with a 90th-percentile of about 574 views
  • Around 18 uploads over the past 365 days, roughly one every three weeks
  • Prior brand collaboration with KKLife food brand shows native integration works for the channel
Best forpremium men's grooming and apparelfood and wellness brands targeting Taiwanese men 25 to 44cover-story and magazine tie-in campaigns
Watch forVery low view counts; the channel's reach is small, so value depends on audience fit rather than volume.

Brand fit report

Content

Topics, IAB taxonomy
Celebrities45%
Fashion and Style25%
Music15%
Food and Drink15%
Formats
magazine cover interview clips, short profile features, brand collaboration videos
Tone
polished, editorial
Language
Chinese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 90 seconds

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement3.4%
Likes and comments per view on recent videos
Audience asks aboutwhich celebrity is on the next coverwhat the interview reveals about the subject's lifewhere the fashion and products featured can be bought
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
45%women
55%men
Countries
Taiwan85%
Hong Kong5%
🇲🇾 Malaysia3%
LanguagesChinese 100%

Commercial

0%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
KKLife
Categories promoted
packaged food, health food
Affiliate links
No

Video titled 'Esquire X KKLife 用心過日子,才是最好的自我款待 KKLife 舒肥雞胸肉' is a brand collaboration with KKLife, though the metrics show no sponsored share detected in the dataset.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles are celebrity interviews and lifestyle features with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube3.9k2153
Instagram–––

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers7 / 50
Activity Uploads in the last 90 days3 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 12 days ago.

Esquire Taiwan 君子雜誌官方頻道 Follow Us On Web:http://www.esquire.tw/ Facebook:https://www.facebook.com/EsquireTW/ Instagram:https://www.instagram.com/esquire_tw/ Line:https://line.me/R/ti/p/%40esquire.tw
Esquire TV's own profile description on YouTube

Are you Esquire TV? Claim or remove this profile.

About Esquire TV

Esquire TV is the YouTube channel of Esquire Taiwan, the Chinese-language edition of the men's lifestyle magazine. The channel posts short interview and cover-story clips featuring Taiwanese actors, singers and public figures, along with fashion, food and lifestyle features. Uploads run at roughly 18 per year, and most videos are under 90 seconds long.

Viewers are estimated to be Taiwanese adults, mostly in their late twenties through forties, with an interest in men's fashion and celebrity profiles. Sample size is limited, so the demographic breakdown is an estimate. The channel has about 3,850 subscribers and a median of roughly 215 views per video.

Brands looking for a niche editorial partner in Taiwan may find the channel suitable for grooming, apparel and food products. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $700 to $1,160 per 1,000 median views on this channel's numbers, well above the $10 to $30 CPM typical for paid ads.

Written from Esquire TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Esquire TV can edit or remove this page at any time.

Questions about Esquire

How much does Esquire TV charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. This is a floor-level rate for a channel with small view counts. Contact details unlock on Starbooked for $0.80.

What does Esquire TV post about on YouTube?

Esquire TV posts short cover-story interviews with Taiwanese actors and musicians, plus fashion, food and lifestyle features tied to the Esquire Taiwan magazine. Most videos run under 90 seconds and are in Chinese.

How do I contact Esquire TV for a brand deal?

Contact details for Esquire TV unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options.

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