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Experimental Brewing

Podcast · www.experimentalbrew.com · EN
Hosted by Denny Conn, Drew Beechum

Experimental Brewing is hosted by Denny Conn and Drew Beechum, authors of Experimental Homebrewing and Homebrewing All-Stars. The show covers homebrewing science and technique, with 386 episodes since November 2015 at a cadence of roughly one episode every 28 days. Typical length is about 35 to 60 minutes. Estimated downloads per episode are 2,000 to 8,000, with a rate of $40 to $200 per episode for a host-read mid-roll.

Why brands sponsor Experimental Brewing

Engaged homebrewers with 386 episodes of trusted, long-running brewing content

  • Hosts are published authors of Experimental Homebrewing and Homebrewing All-Stars.
  • Apple Podcasts shows 271 ratings with a 4.4 average, indicating an engaged audience.
  • Episodes run around 35 to 60 minutes, giving room for a host-read mid-roll.
Best forhomebrew equipment and ingredientsbrewing supply retailersbeer-adjacent awareness campaigns
Watch forDownloads are estimated, the cadence is about one episode every four weeks, and the audience is largely US-based.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies85%
Food & Drink15%
Formats
co-hosted banter, interview, event recap
Tone
irreverent, knowledgeable
Language
English
Production
Clean, edited audio
Typical length
35 to 60 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 50%: 271 Apple ratings suggest 5,000 to 25,000 band for a long-running show, adjusted down for the niche, a 28-day cadence and no visible network, giving an estimate of 2,000 to 8,000 downloads per episode.
Audience asks abouthow to brew a specific beer stylewhat ingredients or processes to trywhat happened at HomeBrewCon and other events
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed links a Patreon page labelled 'Donate to Support Our Charitable Causes' and the episode notes state 'This episode is brought to you by: YOU!', with no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugsmedium
Violencelow
Politicslow

The About Us page includes the phrase 'own your fuckups', and alcohol production is the central topic, which warrants a medium drugs rating.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 8 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 69 days ago, a new one about every 28 days.

Sit down with Denny Conn and Drew Beechum, authors of Experimental Homebrewing and Homebrewing All-Stars as they explore the world of beer and homebrew. Every episode tackles the science of brewing and the art of brewing. Listen and learn how to make and appreciate better beer and how to create even the craziest idea you have. We can’t promise that you’ll save the world, but we can promise mad…
Experimental Brewing's own show description from the podcast feed

Do you make Experimental Brewing? Claim or remove this page.

About Experimental Brewing

Experimental Brewing is a homebrewing podcast hosted by Denny Conn and Drew Beechum, authors of Experimental Homebrewing and Homebrewing All-Stars, according to the show's website. The show explores the science and art of brewing, including recipes, experiments and event recaps such as HomeBrewCon coverage. The feed lists 386 episodes since November 2015, with a median episode length of about 59 minutes and a cadence of roughly one episode every 28 days.

Apple Podcasts shows 271 ratings with a 4.4 average. Listener figures are not published, so the audience estimate of 2,000 to 8,000 downloads per episode is an estimate based on rating volume and show age. The audience is likely to be homebrewers and craft beer enthusiasts, mostly in the United States, though this is an estimate.

The feed shows no sponsor mentions and instead links a Patreon page. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $40 to $200 per episode. That suits homebrew supply companies and beer-related brands seeking engaged hobbyist listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Experimental Brewing can edit or remove this page at any time.

Questions about Experimental Brewing

How much does Experimental Brewing charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $200 per episode. Final pricing depends on the show's rate card and the terms agreed with the hosts.

What is Experimental Brewing about?

Experimental Brewing is a homebrewing podcast hosted by Denny Conn and Drew Beechum. It covers brewing science, recipes, experiments and events such as HomeBrewCon.

How do I contact Experimental Brewing about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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