Starbooked

F1 Nation

Podcast · www.formula1.com · EN
Hosted by Tom Clarkson, Christian Hewgill, Laura Winter, Alex Brundle

F1 Nation is the official Formula 1 podcast, published by Formula 1 and hosted by Tom Clarkson with expert guests. It covers race previews, reviews, interviews and analysis, plus the F1 Explains series. The show has 331 episodes, released roughly every three days, with a median episode length of about 31 minutes. Estimated downloads are 50,000 to 80,000 per episode (estimated). Rate range is $900 to $2,000 per episode.

Why brands sponsor F1 Nation

Official Formula 1 podcast reaching a large motorsport audience every three days

  • Published by Formula 1 itself, with 331 episodes and a three-day release cadence
  • Apple Podcasts rating of 4.5 from 710 ratings, with the majority of ratings at five stars
  • Race previews and reviews land around each Grand Prix, giving sponsors recurring weekly visibility
Best forautomotive brandsconsumer electronicstravel and hospitality
Watch forThe show is published by Formula 1, so sponsorship must fit the official brand's approval process.

Brand fit report

Content

Topics, IAB taxonomy
Motor Sports85%
Sports News15%
Formats
co-hosted analysis, expert interview, race review, explainer
Tone
analytical, enthusiastic
Language
English
Production
Studio production
Typical length
25 to 50 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode50k–80k
Estimated, confidence 60%: 710 Apple Podcasts ratings (band 1,000 to 5,000 ratings maps to 20,000 to 80,000), high Podcast Index popularity of 9, official publisher, 331 episodes, and three-day cadence, placing it at the upper end of the band.
Audience asks aboutWho will win the upcoming Grand PrixHow F1 race mechanics and strategy workWhat drivers and team changes mean for the season
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
20%women
80%men
Countries
🇬🇧 United Kingdom20%
🇺🇸 United States25%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover race reviews, driver transfers and team strategy with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence39 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.

Step inside the Formula 1 Paddock for race previews, reviews, interviews and analysis with Tom Clarkson and expert guests. Get answers to your questions on F1 Explains with Christian Hewgill. Email F1Explains@F1.com An official F1 podcast. For in-depth F1 interviews, listen to F1 Beyond The Grid
F1 Nation's own show description from the podcast feed

Do you make F1 Nation? Claim or remove this page.

About F1 Nation

F1 Nation is the official Formula 1 podcast, published by Formula 1 and hosted by Tom Clarkson with expert guests. The show covers race previews, reviews, interviews and analysis, along with the F1 Explains series that answers listener questions. The feed lists 331 episodes released roughly every three days, with a median length of about 31 minutes.

The Apple Podcasts listing shows a 4.5 average rating from 710 ratings. Listener numbers are not published. Based on rating volume, cadence and the official publisher, Starbooked estimates 50,000 to 80,000 downloads per episode, with the estimate resting on a moderate confidence level. The audience is likely broad motorsport fans, mostly men, and skews towards the 25 to 34 age range.

No sponsor mentions appear in the feed. At an estimated rate of $900 to $2,000 per episode, a host-read mid-roll would suit automotive, electronics and travel brands looking to reach engaged Formula 1 fans. The source for these facts is the show's RSS feed, the Formula 1 website and Apple Podcasts.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. F1 Nation can edit or remove this page at any time.

Questions about F1 Nation

How much does F1 Nation charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $900 to $2,000 per episode, based on an estimated 50,000 to 80,000 downloads per episode and a rate of $18 to $25 per 1,000 downloads.

What is F1 Nation about?

F1 Nation is the official Formula 1 podcast, covering race previews, reviews, interviews and analysis, along with the F1 Explains series answering listener questions.

How do I contact F1 Nation about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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