Starbooked

Formula Bone

Hosted by Jared Borislow

Formula Bone is a Formula 1 podcast hosted by comedian Jared Borislow, produced by Bolen Media. It mixes technical race analysis with comedic commentary, covering race previews and post-race recaps. The show has 262 episodes released weekly, typically 18 to 28 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll ad.

Why brands sponsor Formula Bone

Engaged Formula 1 audience with a loyal weekly comedy-and-analysis habit

  • Weekly race previews and recaps across a 262-episode archive keep listeners returning every race weekend.
  • A 5.0 Apple Podcasts average from 507 ratings signals a highly satisfied, active listener base.
  • Comedy-led analysis suits brands that want a lighter tone around a technical sport.
Best formotorsport merchandiseautomotive and racing accessoriessports streaming or subscription awareness
Watch forDownload estimates are inferred from ratings, not published, and the audience skews toward existing F1 fans.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Comedy15%
Formats
solo monologue, co-hosted banter, race preview, race recap
Tone
comedic, analytical
Language
English
Production
Clean, edited audio
Typical length
18 to 28 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 507 Apple Podcasts ratings (band 200 to 1,000, 5,000 to 25,000 per episode) on a show with 262 episodes and a weekly cadence, Podcast Index popularity 9, and a Megaphone host.
Audience asks aboutWhat happened at the latest Grand PrixWhat to expect from the upcoming race weekendWhich drivers and teams are performing well this season
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
25%women
75%men
Countries
🇺🇸 United States40%
🇬🇧 United Kingdom20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles discuss racing controversies such as 'The F1 Hungarian Grand Prix Was FILLED With Controversy' without explicit flags; the explicit flag is 0.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 88 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Whether you just got into Formula 1 via Netflix’s “Drive To Survive” or are a lifelong F1 fan, Formula Bone is for you. Featuring a mix of technical analysis and total nonsense from comedian Jared “J-Bone” Borislow, this podcast is designed to drastically enhance your Formula 1 experience and keep you fully entertained before, during, and after race weekends. Presented by Bolen Media.
Formula Bone's own show description from the podcast feed

Do you make Formula Bone? Claim or remove this page.

About Formula Bone

Formula Bone is a Formula 1 podcast hosted by comedian Jared Borislow and presented by Bolen Media, according to the show's feed and the Bolen Media website. Each week it combines technical race analysis with comedic commentary, offering previews before race weekends and recaps after them. The show has released 262 episodes on a weekly cadence, with episodes typically running 18 to 28 minutes, as listed on Apple Podcasts.

The show holds a 5.0 average rating from 507 Apple Podcasts ratings. Listener numbers are not published, so estimates are based on those ratings and the show's platform and history: roughly 5,000 to 25,000 downloads per episode. The audience is likely existing Formula 1 fans, though this is an estimate. No sponsors are named in the feed or its episode titles.

A host-read mid-roll ad is estimated at $90 to $625 per episode, based on the estimated download range and a rate of $18 to $25 per 1,000 downloads. This suits motorsport brands, automotive accessory companies and sports-focused services that want to reach engaged F1 listeners.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Formula Bone can edit or remove this page at any time.

Questions about Formula Bone

How much does Formula Bone charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll ad is estimated at roughly $90 to $625. Exact rates are set by the show and not published in its feed.

What is Formula Bone about?

Formula Bone is a Formula 1 podcast hosted by comedian Jared Borislow. It mixes technical race analysis with comedy, covering previews before race weekends and recaps afterwards.

How do I contact Formula Bone about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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