Starbooked

Fat Mascara

Podcast · www.fatmascara.com · EN
Hosted by Jessica Matlin

Fat Mascara is hosted by beauty journalist Jessica Matlin, a veteran of Harper's Bazaar, Teen Vogue, W and Moda Operandi. The show interviews celebrities, makeup artists, executives, doctors and perfumers about beauty and beyond. It has 754 episodes, releases weekly, and typically runs about 38 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Fat Mascara

Veteran beauty journalist interviews the industry's makeup artists, doctors and founders weekly

  • 754 episodes since 2016 with a weekly cadence and a 4.7 average Apple rating from 1,695 ratings
  • Guests include makeup artists, dermatologists, perfumers and beauty executives, giving sponsors expert credibility
  • Median episode runs about 38 minutes, enough room for a host-read mid-roll with a clear call to action
Best forbeauty product launchesfragrance and skincare brandsawareness for beauty retail
Watch forAudience skews toward industry-aware beauty consumers; download figures are estimates, not published numbers.

Brand fit report

Content

Topics, IAB taxonomy
Beauty60%
Fashion25%
Business15%
Formats
interview, roundtable discussion, newsroom roundup, business desk segment
Tone
insightful, conversational
Language
English
Production
Clean, edited audio
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 1,695 Apple ratings points to the 5,000 to 25,000 band (ratings are not downloads), supported by 754 episodes, weekly cadence, Acast hosting and top Podcast Index popularity.
Audience asks aboutWhich new treatments and procedures are worth tryingHow beauty brands are built and fundedWhat professional makeup artists and perfumers recommend
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit; episode titles cover cosmetic procedures and industry topics without graphic content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 98 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks28 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Fat Mascara has been leading the conversation about beauty and beyond since 2016. Join veteran journalist and retail insider Jessica Matlin (of Harper’s Bazaar, Teen Vogue, W, Moda Operandi) as she sits down with celebrities, artists, executives, doctors, perfumers, writers, and more, allowing these experts to share their insider knowledge, but also express themselves in ways never heard before.…
Fat Mascara's own show description from the podcast feed

Do you make Fat Mascara? Claim or remove this page.

About Fat Mascara

Fat Mascara is a beauty and fashion interview podcast hosted by Jessica Matlin, a veteran journalist who has written for Harper's Bazaar, Teen Vogue, W and Moda Operandi, according to the show's website and feed description. Each episode features celebrities, makeup artists, executives, doctors and perfumers, and the show has released 754 episodes on a weekly schedule since February 2016. Episodes typically run about 38 minutes, and the show is hosted on Acast.

Apple Podcasts lists 1,695 ratings with a 4.7 average. Based on these signals, the audience is estimated at 5,000 to 25,000 downloads per episode, skewing toward women aged 25 to 44 in the United States. These figures are estimates, not published download numbers. The feed shows no sponsor mentions in its recent episodes.

Brands in beauty, fragrance and skincare seeking a host-read mid-roll should consider the show. Estimated rates run about $90 to $625 per episode, based on the estimated download range and the standard host-read rate.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Fat Mascara can edit or remove this page at any time.

Questions about Fat Mascara

How much does Fat Mascara charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625. Contact the show through Starbooked to confirm current pricing and availability.

What is Fat Mascara about?

Fat Mascara is a beauty and fashion interview podcast hosted by Jessica Matlin. Guests include celebrities, makeup artists, doctors, perfumers and beauty executives discussing the industry.

How do I contact Fat Mascara about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.

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