Starbooked

Lipstick on the Rim

Hosted by Molly Sims, Emese Gormley

Lipstick on the Rim, published by Sony Music, is hosted by Molly Sims and Emese Gormley and covers beauty, wellness, fashion and personal style with industry guests. It has 284 episodes released weekly, typically around 47 minutes. Estimated downloads per episode are 20,000 to 80,000, a rate of $360 to $2,000 per host-read mid-roll ad.

Why brands sponsor Lipstick on the Rim

Beauty and wellness listeners who trust hosts' product recommendations

  • Weekly episodes of about 47 minutes across 284 episodes since 2021
  • 977 Apple Podcasts ratings with an average of 4.3 stars
  • Expert guests on dermatology, fashion and longevity give product talk credibility
Best forskincare and cosmeticsfashion and personal stylewellness and supplements
Watch forAd inventory is handled through Sony Music, so pricing and availability need confirmation with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
Beauty45%
Fashion25%
Health & Fitness20%
Celebrity10%
Formats
interview, co-hosted banter
Tone
conversational, upbeat
Language
English
Production
Studio production
Typical length
35 to 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 977 ratings, placing the show in the 1,000 to 5,000 band, with a major label publisher, weekly cadence, 284 episodes and a Megaphone host.
Audience asks aboutWhich beauty products and treatments are worth tryingHow to dress well and buy lessWhich wellness trends are backed by experts
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
80%women
20%men
Countries
🇺🇸 United States70%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
Host-readhost reads the sponsor message
Brands seen
Sony Music Entertainment
Categories promoted
Podcast advertising, sales contact via podcastadsales@sonymusic.com
Affiliate links
No

The description invites brands to contact podcastadsales@sonymusic.com, and no individual sponsor mentions appear in the 20 recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover beauty, fashion and wellness with no explicit flag, and the feed is marked non-explicit.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 100 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 6 days ago, a new one about every 7 days.

Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and…
Lipstick on the Rim's own show description from the podcast feed

Do you make Lipstick on the Rim? Claim or remove this page.

About Lipstick on the Rim

Lipstick on the Rim is a beauty, wellness and fashion podcast hosted by Molly Sims and Emese Gormley, published by Sony Music Entertainment. According to the feed, each episode features interviews with beauty experts, stylists and industry guests covering skincare, makeup, diet trends and personal style, with a weekly release and a typical length of about 47 minutes. The show has 284 episodes since April 2021 and an Apple Podcasts rating of 4.3 from 977 ratings.

The audience is estimated rather than reported: based on the rating count, we estimate 20,000 to 80,000 downloads per episode, skewing toward women aged 25 to 44 in the United States. No sponsor mentions appear in the recent episode titles, and sponsorship inquiries are directed to Sony Music's ad sales address listed in the show description.

Brands in beauty, fashion and wellness are the natural fit. A host-read mid-roll at the estimated audience size would typically cost about $360 to $2,000 per episode through Starbooked's rate model.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Lipstick on the Rim can edit or remove this page at any time.

Questions about Lipstick on the Rim

How much does Lipstick on the Rim charge for a podcast sponsorship?

Starbooked estimates $360 to $2,000 per host-read mid-roll ad, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per thousand. Final pricing depends on the publisher, Sony Music Entertainment.

What is Lipstick on the Rim about?

Hosted by Molly Sims and Emese Gormley, it covers beauty, skincare, wellness, fashion and personal style, with interviews featuring experts, stylists and industry guests. Episodes release weekly.

How do I contact Lipstick on the Rim about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked, and the show description also lists Sony Music's ad sales address.

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