Starbooked

fonQ (@fonqnl), a Dutch online furniture and home-decor retailer based in the Netherlands, publishes interior trend videos on YouTube. The channel has about 2,000 subscribers and a median of roughly 100 views per video. Uploads have stopped since 2025, and sponsored integrations are estimated at $150 to $250 per video.

Why brands book fonQ

Dutch home-decor channel with a loyal, engaged niche audience and a proven furniture collaboration

  • Median of about 100 views per video, with one Shorts post reaching over 11,000 views
  • Dutch-speaking audience of roughly 2,000 subscribers concentrated in the Netherlands
  • Prior brand collaboration with De Eekhoorn on a €5.000 living room makeover
Best forfurniture launcheshome decor seasonal campaignsDutch retail promotions
Watch forUploads have stopped since 2025 and typical views are low, so reach is limited.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden80%
Hobbies & Interests20%
Formats
YouTube Shorts trend roundups, behind-the-scenes shoots, long-form interior tips series
Tone
inspirational, practical
Language
Dutch
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement1.3%
Likes and comments per view on recent videos
Audience asks aboutwhich interior trends suit a small living roomhow to choose a sofa or rughow to style a home on a budget
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
70%women
30%men
Countries
Netherlands90%
🇧🇪 Belgium5%
Other5%
LanguagesDutch 100%

Commercial

10%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
De Eekhoorn
Categories promoted
furniture, home decor, interior accessories
Affiliate links
No

The video 'Woonkamer transformatie! Van grijs en koel naar een warm paleisje' says it was made in collaboration with De Eekhoorn, a makeover worth €5.000.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is limited to furniture, decor and home trends, with no flagged titles in the last 30 videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2k1010
X–––
Instagram–––

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers6 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 603 days ago.

Welkom bij fonQ, dé online woonboulevard van Nederland. We zijn de experts op het gebied van meubels, verlichting, woonaccessoires en de laatste woontrends. Op ons YouTube-kanaal vind je heel veel inspiratie en trends voor je interieur, hulp bij het kopen van bijvoorbeeld de juiste bank of vloerkleed en onze samenwerkingen. Abonneer je (gratis) op ons kanaal via deze link: https://www.youtube.com/user/fonqnl Wil je meer inspiratie en aanbiedingen ontvangen? Schrijf je dan in voor onze nieuwsbrief: https://www.fonq.nl/account/subscribe/ Zo blijf je op de hoogte van alle aanbiedingen, de laats
fonQ's own profile description on YouTube

Are you fonQ? Claim or remove this profile.

About fonQ

fonQ is the YouTube channel of the Dutch online furniture and home-decor retailer fonQ, which posts interior trend roundups, behind-the-scenes shoot clips and a three-part interior tips series. Most videos are short vertical Shorts under about 20 seconds, and the channel has about 2,000 subscribers with a median of roughly 100 views per video. Its audience is estimated to be mostly Dutch women aged 25 to 44 who are planning home projects, though this is an estimate.

The channel's brand work includes a living room makeover with De Eekhoorn, which the video describes as worth €5.000 and offered through a giveaway, according to the video itself. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at the median view count for long-form content, but this channel is mostly Shorts, where rates run lower; compare this with paid ad CPMs of $10 to $30.

Furniture, decor and home accessory brands targeting Dutch shoppers should consider fonQ for trend-led content, although its recent view counts and inactivity since 2025 make it a niche rather than a broad-reach option.

Written from fonQ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. fonQ can edit or remove this page at any time.

Questions about fonQ

How much does fonQ charge for a sponsored video?

Based on a median of about 100 views, sponsored integrations are estimated at $150 to $250 per video, which is the minimum floor. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does fonQ post about on YouTube?

fonQ posts interior trend roundups such as seasonal color and furniture styles, behind-the-scenes clips from product shoots, and a three-part interior tips series with stylist Theo-Bert Pot. Most videos are short vertical clips in Dutch.

How do I contact fonQ for a brand deal?

Contact details for fonQ unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for availability before reaching out.

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