Starbooked

Football Daily is the BBC Radio 5 Live podcast covering Premier League, EFL, Scottish, international and European football, with news, analysis, big-name interviews and fact-checking. It publishes roughly every day, with a typical episode of about 30 minutes. Estimated downloads are 20,000 to 80,000 per episode, implying a host-read rate of $360 to $2,000 per episode.

Why brands sponsor Football Daily

Daily British football audience from the BBC's flagship sports news podcast

  • Publishes almost daily with 20 episodes in the recent feed window and a median length near 30 minutes
  • 922 Apple Podcasts ratings, averaging 4.3 stars, from a show listed since 2007
  • Covers Premier League, EFL, Scottish, international and European football, with big-name interviews
Best forsports equipmentbetting-adjacent consumer brandsfootball media and apparel
Watch forBBC editorial rules may restrict commercial integration, and sponsorship terms are unconfirmed.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Soccer85%
Entertainment10%
Formats
news roundup, interview, panel discussion, live match reaction
Tone
analytical, conversational
Language
English
Production
Studio production
Typical length
20 to 50 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: 922 Apple ratings points to the 20,000 to 80,000 band, shifted by the BBC platform, daily cadence and a 2007 Apple listing; the show is over five years old so no band shift applies.
Audience asks aboutWhat is happening with Premier League clubs this weekWhat do former players and managers think about current teamsHow the England and European fixtures are going
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
15%women
85%men
Countries
🇬🇧 United Kingdom85%
Other15%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
BBC
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports news and interviews with no explicit flag in the feed; episode titles cover match results and club news.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 48 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago, a new one about every 1 days.

The latest news, insight, analysis and big-name guests from the Premier League, EFL, Scottish, International and European football. Plus, fact-checking football stories with Karel Prince: Lie Detector. Get in touch with us @5liveSport on social media and remember to leave us your ratings and reviews.
Football Daily's own show description from the podcast feed

Do you make Football Daily? Claim or remove this page.

About Football Daily

Football Daily is a BBC Radio 5 Live podcast covering the Premier League, EFL, Scottish, international and European football. According to the show's RSS feed, it publishes almost daily, with 284 episodes in the feed and a median episode length of about 30 minutes. Apple Podcasts lists 922 ratings with an average of 4.3 stars, and the show has been listed since 2007.

The programme mixes news, live match reactions, panel discussion and interviews with figures such as Kasper Schmeichel, Martin Odegaard and Jack Wilshere. The feed describes the audience as football fans across the UK and Europe. These audience figures are estimates based on rating counts, not published download numbers, and suggest roughly 20,000 to 80,000 downloads per episode.

No sponsors are named in the feed, and the show is produced under the BBC. Based on the estimated audience, a host-read mid-roll would cost about $360 to $2,000 per episode, though BBC editorial policy may limit what is possible. Sports equipment and football-related consumer brands are the most natural fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Football Daily can edit or remove this page at any time.

Questions about Football Daily

How much does Football Daily charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, the indicative host-read rate is about $360 to $2,000 per episode. Actual terms depend on the BBC and would need to be confirmed directly.

What is Football Daily about?

Football Daily is a BBC Radio 5 Live podcast covering Premier League, EFL, Scottish, international and European football. It features news, analysis, live reactions and interviews with well-known players and managers.

How do I contact Football Daily about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in football, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Sunday Supplementpodcast · GB
footballsports news35k–$360–125067
606podcast · GB
footballsports news65k–$900–200066
footballpremier league35k–$360–125055
Football Weeklypodcast · GB
footballsports news65k–$900–200050
footballpremier league35k–$360–125044
footballsports journalism50k–$360–200039