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The Totally Football Show with James Richardson

Hosted by James Richardson

The Totally Football Show, hosted by James Richardson and published by The Athletic, covers football news, analysis and debate. It has 1,000 episodes in feed, released about four times a week, with typical episodes of 50 to 60 minutes. Estimated downloads are 20,000 to 80,000 per episode (estimated), with a host-read mid-roll rate of $360 to $2,000 per episode.

Why brands sponsor The Totally Football Show with James Richardson

Four weekly football episodes reaching a large UK-led soccer audience

  • 1,000 episodes in the feed with releases about every two days, giving sponsors a steady presence.
  • Apple Podcasts shows 970 ratings with a 4.6 average, indicating an engaged listener base.
  • Published by The Athletic, a recognised sports media brand, with consistent production.
Best forsports apparel and equipmentbetting-adjacent consumer brands with compliance reviewfootball media and fan products
Watch forSponsorship inventory and rates are not published; estimates rest on rating counts and should be verified.

Brand fit report

Content

Topics, IAB taxonomy
Sports100%
Formats
co-hosted banter, news roundup, interview
Tone
opinionated, conversational
Language
English
Production
Clean, edited audio
Typical length
45 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 60%: Apple Podcasts shows 970 ratings, which maps to 20,000 to 80,000 per episode, supported by a 1,000-episode archive, four-times-weekly cadence, Acast hosting, top Podcast Index popularity bucket, and an established publisher.
Audience asks aboutWhat does the latest Premier League result mean?Which clubs are under pressure this weekend?What is the latest news on Manchester City and Manchester United?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
15%women
85%men
Countries
🇬🇧 United Kingdom70%
🇺🇸 United States10%
Other20%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover football results, transfers and club disputes with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 49 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 2 days.

James Richardson and Team Totally are with you four times a week with all the football news and chat you need - and plenty that you don’t too. Hosted on Acast. See acast.com/privacy for more information.
The Totally Football Show with James Richardson's own show description from the podcast feed

Do you make The Totally Football Show with James Richardson? Claim or remove this page.

About The Totally Football Show with James Richardson

The Totally Football Show is hosted by James Richardson and published by The Athletic, the sports publication. The show covers football news, match reaction and debate, with the feed listing 1,000 episodes released about four times a week. Typical episodes run 45 to 60 minutes, according to the feed's recent episode lengths.

Apple Podcasts shows 970 ratings with a 4.6 average. Listeners are estimated, not measured, to be mostly UK-based adult football fans, with an estimated 20,000 to 80,000 downloads per episode. The feed shows no sponsor mentions in recent episodes.

Based on the estimated audience, a host-read mid-roll is estimated at $360 to $2,000 per episode. Brands in sports apparel, equipment and football media are the most natural fit for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. The Totally Football Show with James Richardson can edit or remove this page at any time.

Questions about The Totally Football Show with James Richardson

How much does The Totally Football Show charge for a podcast sponsorship?

Based on an estimated 20,000 to 80,000 downloads per episode, a host-read mid-roll is estimated at $360 to $2,000 per episode. Rates are estimates derived from the rating count, not published prices.

What is The Totally Football Show about?

The show covers football news, match reaction and debate, hosted by James Richardson and published by The Athletic. It releases about four episodes a week, with typical lengths of 45 to 60 minutes.

How do I contact The Totally Football Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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