Starbooked

Formula 1 Podcast

Podcast · 3legs4wheels.com · IM · EN
Hosted by Chris Flood, Kieren, Paul Nicholson, Sian Cowper

3Legs 4Wheels F1 is a weekly Formula 1 podcast from the Isle of Man, hosted by Chris, Kieren, Paul and Sian. It covers previews, reviews, news and an irreverent take on the sport. With 322 episodes since 2016 and a cadence of roughly every three weeks in recent months, episodes run about 94 minutes. Estimated downloads are 2,000 to 8,000 per episode, with a rate of $40 to $200 per episode.

Why brands sponsor Formula 1 Podcast

Long-running weekly F1 show with a loyal, highly rated audience

  • 360 Apple ratings averaging 4.7 stars across 322 episodes
  • Episodes average roughly 94 minutes, giving ample room for host-read reads
  • Sponsorship enquiries are handled directly through the show's contact page
Best formotorsport and automotive brandsgaming and fantasy sports products
Watch forFeed is flagged explicit and release cadence has slowed to roughly every three weeks.

Brand fit report

Content

Topics, IAB taxonomy
Automotive85%
Sports15%
Formats
co-hosted banter, race previews and reviews, news roundup
Tone
irreverent, knowledgeable
Language
English
Production
Clean, edited audio
Typical length
75 to 115 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 360 Apple ratings (band of 2,000 to 8,000 downloads per episode), 322 episodes, mid-length episodes, and Podcast Index popularity 9.
Audience asks aboutWho won the latest Grand Prix and whyWhich drivers and teams are in formWhat the upcoming season and regulation changes mean
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
25%women
75%men
Countries
🇬🇧 United Kingdom50%
🇺🇸 United States20%
🇮🇪 Ireland5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

Patreon donation link on the homepage and a sponsorship enquiry contact on the contact page.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Feed is flagged explicit and the description mentions an irreverent take, so language may be strong.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 66 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 22 days.

Join the 3Legs4Wheels.com team of Chris, Kieren, Paul & Sian for regular previews, reviews and news from F1, With the latest updates from Formula 1 and an occasionally irreverent take on the sport and the people involved in it. You can tweet us at @3legs4Wheels @flood21 @Kierenisboring @pablo100 & @siancowper and keep checking our site at 3legs4wheels.com for regular updates news, views and who…
Formula 1 Podcast's own show description from the podcast feed

Do you make Formula 1 Podcast? Claim or remove this page.

About Formula 1 Podcast

3Legs 4Wheels F1 is a Formula 1 podcast recorded on the Isle of Man, co-hosted by Chris, Kieren, Paul and Sian. Per the show's website, it offers previews, reviews, news and an occasionally irreverent take on the sport, alongside live race blogs and a prediction league.

The show has published 322 episodes since October 2016. Recent episodes run about 94 minutes, and the feed shows releases roughly every three weeks lately. The Apple Podcasts listing carries 360 ratings averaging 4.7 stars. Listener estimates are based on these signals rather than published figures, placing the show at roughly 2,000 to 8,000 downloads per episode, with a UK-weighted audience.

No sponsors are visible in the feed or site. The show funds itself through Patreon and directs advertising enquiries to Paul Nicholson. At an estimated rate of $40 to $200 per host-read mid-roll, it suits motorsport, automotive and fantasy sports brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Formula 1 Podcast can edit or remove this page at any time.

Questions about Formula 1 Podcast

How much does 3Legs 4Wheels F1 charge for a podcast sponsorship?

Based on an estimated 2,000 to 8,000 downloads per episode, a host-read mid-roll is estimated at $40 to $200. Final pricing is set by the show and depends on the placement and the terms agreed.

What is 3Legs 4Wheels F1 about?

It is a weekly Formula 1 podcast from the Isle of Man with previews, reviews, news and an irreverent take on the sport. Hosts are Chris, Kieren, Paul and Sian.

How do I contact 3Legs 4Wheels F1 about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The site also lists Paul Nicholson for sponsorship enquiries.

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