Starbooked

Founder's Story, published by IBH Media, interviews entrepreneurs and business figures about the doubts, setbacks and turning points behind their success. It has 387 episodes released about every 2.4 days, typically around 38 minutes long. Estimated downloads are 5,000 to 25,000 per episode (estimated), with a rate of $90 to $625 per episode.

Why brands sponsor Founder's Story

Long-form founder interviews with an engaged business audience and a deep back catalogue

  • 387 episodes released about every 2.4 days give sustained presence
  • Guests include well-known names such as Gary V, Tony Hawk and Codie Sanchez alongside emerging founders
  • Apple rating of 4.2 from 237 ratings signals a loyal listener base
Best forB2B software and fintechbusiness services and franchisingpersonal finance products
Watch forDownload estimates are inferred from ratings and episode count, not published figures.

Brand fit report

Content

Topics, IAB taxonomy
Business70%
Careers15%
Personal Finance15%
Formats
interview, long-form conversation
Tone
candid, motivational
Language
English
Production
Studio production
Typical length
20 to 55 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 237 Apple ratings falls in the 200 to 1,000 band (5,000 to 25,000), with 387 episodes and a high Podcast Index popularity of 9 supporting the upper half, and no ratings adjustment needed as the show is over five years old.
Audience asks aboutHow did the guest build their business?What setbacks and doubts did they face?What strategies can I apply to my own venture?
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
30%women
70%men
Countries
🇺🇸 United States70%
🇨🇦 Canada5%
🇬🇧 United Kingdom5%
🇦🇺 Australia5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
IBH Media
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by IBH Media and hosted on Simplecast with no funding links.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover business, finance and personal stories with no explicit flag set in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 72 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence38 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 2 days.

"Founder's Story" by IBH Media isn't a business show. It's the conversation founders don't get to have anywhere else. Think 60 Minutes, but for entrepreneurs. We sit down with the most interesting people in business and go past the highlight reel, past the pitch, past the polished version they give every other podcast. We go into the mud with them. The 2 a.m. doubts. The bet that almost ended…
Founder's Story's own show description from the podcast feed

Do you make Founder's Story? Claim or remove this page.

About Founder's Story

Founder's Story is a long-form business interview podcast produced by IBH Media and hosted on Simplecast. Each episode features an entrepreneur or business figure discussing the doubts, setbacks and decisions behind their success, with recent guests including Tony Hawk, Gary Yohe and Craig Conover, according to the feed.

The show has 387 episodes and releases new ones about every 2.4 days, with a typical runtime of around 38 minutes. Its Apple Podcasts listing shows a 4.2 average rating from 237 ratings, and the feed categorises it under Business and Entrepreneurship.

Listeners are estimated to be mostly adults aged 25 to 44 interested in entrepreneurship and business strategy, though this is an estimate rather than published data. No sponsors were seen in the feed. Estimated downloads of 5,000 to 25,000 per episode suggest a mid-level host-read placement at $90 to $625 per episode, suited to business software, fintech and franchise brands.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Founder's Story can edit or remove this page at any time.

Questions about Founder's Story

How much does Founder's Story charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at $90 to $625 per episode. Final pricing depends on the agreed placement and the show's current figures.

What is Founder's Story about?

Founder's Story is a business interview podcast from IBH Media in which entrepreneurs and business figures discuss the setbacks, doubts and turning points behind their success, going beyond their public pitch.

How do I contact Founder's Story about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked, which handles the sponsorship request.

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