Good Bad Billionaire
Good Bad Billionaire, a BBC World Service documentary podcast hosted by Simon Jack and Zing Tsjeng, examines how the world's richest people built their fortunes and rates their legacies. It has 107 episodes released roughly weekly, typically 35 to 45 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate range of $90 to $630 per host-read mid-roll.
BBC-backed business storytelling reaching engaged entrepreneurship and documentary listeners
- Published by BBC World Service with high production values and a consistent weekly release.
- Apple Podcasts shows 235 ratings averaging 4.2 stars, a sign of an engaged listener base.
- Episodes run around 40 to 45 minutes, giving a host-read spot room to land with attentive listeners.
Brand fit report
Content
- Formats
- narrative, co-hosted banter, scorecard segments
- Tone
- analytical, playful
- Language
- English
- Production
- Studio production
- Typical length
- 35 to 45 minutes
Audience
Commercial
- Brands seen
- BBC
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed; the show is published by BBC World Service and carries no funding links.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business figures and controversies such as 'Elizabeth Holmes: From CEO to criminal' and 'Gautam Adani: The multiple mogul', which are factual rather than graphic.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.bbc.co.uk/programmes/p0g7xj36 |
| Apple Podcasts | podcasts.apple.com/podcast/id1701585239 |
| RSS feed | podcasts.files.bbci.co.uk/p0g7xj36.rss |
Benchmark score: 71 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Gautam Adani: The multiple mogul | 2026-10-12 | 44 min |
| Nelson Peltz: Junk bond activist | 2026-10-05 | 45 min |
| Prince Alwaleed bin Talal: The billionaire royal | 2026-09-28 | 39 min |
| Sheryl Sandberg: Chief operator | 2026-09-21 | 39 min |
| Lord Sugar: From entrepreneur to Apprentice | 2026-09-14 | 45 min |
| The Batista brothers: Meat and money | 2026-08-03 | 39 min |
Last six episodes from the show's feed, latest 7 days ago, a new one about every 7 days.
How did the richest people on the planet make their billions? New episodes include: Khaby Lame, MrBeast, Cristiano Ronaldo, Sheryl Sandberg and Gautam Adani. Make up your minds whether you think they are good, bad or just another billionaire. In each episode, BBC Business Editor Simon Jack and journalist and author Zing Tsjeng analyse the lives of the super-rich, and try to understand what…
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About Good Bad Billionaire
Good Bad Billionaire is a documentary podcast from BBC World Service, hosted by BBC Business Editor Simon Jack and journalist and author Zing Tsjeng. Each episode analyses the lives of the super-rich, from Elon Musk and MrBeast to Beyoncé and Cristiano Ronaldo, and rates their wealth, power and legacy on a playful scorecard before asking listeners for a verdict. The feed, the BBC programme page and Apple Podcasts describe the format.
The show has 107 episodes, released roughly weekly, with a typical length of 35 to 45 minutes. Apple Podcasts lists 235 ratings averaging 4.2 stars. Listener figures are not published; our estimate is 5,000 to 25,000 downloads per episode, and the audience is likely mixed in age and skewed toward the United Kingdom and United States. No sponsors appear in the feed or listings.
Based on an estimated 5,000 to 25,000 downloads, a host-read mid-roll would range from about $90 to $630 per episode. The show suits business software, fintech, professional services and premium lifestyle brands seeking an intelligent audience.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Good Bad Billionaire can edit or remove this page at any time.
Questions about Good Bad Billionaire
How much does Good Bad Billionaire charge for a podcast sponsorship?
Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be roughly $90 to $630. Rates are estimates from public signals, and the show has no published rate card.
What is Good Bad Billionaire about?
It is a BBC World Service documentary podcast that analyses how billionaires like Beyoncé, MrBeast and Elon Musk made their fortunes, then rates their legacies on a scorecard. Hosts are Simon Jack and Zing Tsjeng.
How do I contact Good Bad Billionaire about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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