FWRD (@fwrd) is the YouTube channel of an online luxury fashion retailer, with about 18,900 subscribers and a median of roughly 12,900 views. It posts about ten videos a year, mostly Shorts and behind-the-scenes clips with its creative director and fashion director. A sponsored integration would run $260 to $450 per video. One video passed 5.6 million views.
High-production luxury fashion channel where individual videos have reached millions of views.
- Median 12,921 views per video, with 'What's In My Bag Ft. Kendall Jenner' at 5.69 million.
- Shorts account for 44 percent of uploads, with many under 15 seconds.
- Videos feature named creative and fashion directors, and a retail website sells the featured brands.
Brand fit report
Content
- Formats
- behind-the-scenes shoots, what's-in-my-bag, short campaign clips
- Tone
- polished, aspirational
- Language
- English
- On camera
- Yes, talking head
- Production
- Studio quality
- Typical length
- under 2 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- luxury fashion, beauty, handbags
- Affiliate links
- No
No third-party sponsorship disclosures found in the last 50 videos; the channel itself promotes the FWRD shop, as in 'WE'LL TAKE ONE OF EVERYTHING WITH KENDALL JENNER'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Videos are fashion campaigns and bag-contents clips, for example 'ROSIE'S PICKS', with nothing flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 56 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ROSIE HUNTINGTON-WHITELEY FASHION WEEK MUST-HAVES · 8k views
▶Spend a night in Paris after dark with @rosiehw · 474 views
▶What's In My Bag Ft. Rosie Huntington-Whiteley #fwrd · 10k viewsLast three uploads, latest 9 days ago.
Translating the traditional brick-and-mortar boutique into a singular online shopping experience. FWRD transcends traditional e-commerce with its combination of first-class customer service and elusive roster of designers. Ranging from iconic maisons de couture to the latest emerging talents, all of style's leading names are here, shot in ever-evolving and striking editorial imagery. Welcome to FWRD @FWRD #lookFWRD See more from FWRD: https://www.fwrd.com Instagram: https://www.instagram.com/fwrd/ Likeshop: https://likeshop.me/fwrd Facebook: https://www.facebook.com/Forward-87603899899/ T
About FWRD
FWRD (@fwrd) is the YouTube channel of FWRD, an online luxury fashion retailer whose website lists designer clothing, shoes, bags and beauty. The channel posts high-production clips such as behind-the-scenes shoots, fashion week diaries, what's-in-my-bag videos and short campaign teasers with its named creative director and fashion director. It has 54 videos and about ten uploads in the last year.
Viewers are likely fashion shoppers interested in designer goods. This audience profile is an estimate, not platform data. No third-party sponsorships were found; the channel promotes the FWRD shop and the designer brands it carries.
With a median of 12,921 views, a sponsored integration would cost about $260 to $450 per video at $20 to $35 per 1,000 views. That is a CPM of $20 to $35 against the $10 to $30 typical of paid ads. Reach is skewed by a few hits, including one video above 5 million views. It suits beauty, fragrance and accessories brands seeking placement in fashion-led content.
Written from FWRD's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. FWRD can edit or remove this page at any time.
Questions about FWRD
How much does FWRD charge for a sponsored video?
With a median of about 12,900 views, a sponsored integration would cost about $260 to $450 per video, or $20 to $35 per 1,000 views. As a retailer's channel it may not take outside sponsors.
What does FWRD post about on YouTube?
FWRD posts luxury fashion content: behind-the-scenes shoots with its creative director, what's-in-my-bag videos, fashion week clips and short campaign teasers, mostly under two minutes.
How do I contact FWRD for a brand deal?
The FWRD website lists service@fwrd.com for customer service, not partnerships. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
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