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Harper's BAZAAR Japan

@harpersbazaarjp · JP · JA

Harper's BAZAAR Japan (@harpersbazaarjp), the Japanese edition of the fashion and lifestyle magazine, runs a Japan-based YouTube channel with about 98,000 subscribers and roughly 6,600 median views per video. It uploads about one video a week, mostly short Japanese-language clips, and its rate range is $150 to $250 per video.

Why brands book Harper's

Japanese luxury fashion audience with 6,600 median views on short-form brand films

  • 97,900 subscribers and 49 million lifetime views across 823 uploads
  • Median 6,605 views and 4.9% engagement on the last 30 videos
  • Native sponsored integrations already run with luxury houses at roughly 14% of uploads
Best forluxury fashion and jewelry launchesbeauty and fragrance campaigns in Japan
Watch forMedian views are modest and long-form reach is thin; shorts share is above half, so the cheaper shorts rate applies.

Brand fit report

Content

Topics, IAB taxonomy
Fashion70%
Entertainment20%
Lifestyle (sociology)10%
Formats
celebrity interviews, event coverage, short sponsored brand films
Tone
polished, editorial
Language
Japanese
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds to 2 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement4.9%
Likes and comments per view on recent videos
Audience asks aboutwhich luxury brands and collections the featured celebrities wearwhere to buy the items shownhow the featured celebrities style their looks
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan95%
Other5%
LanguagesJapanese 100%

Commercial

14%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
None yet
Categories promoted
luxury fashion, jewelry, beauty, fragrance
Affiliate links
No

Video titled '【Sponsored】XGのCOCONAが表紙を飾る『ハーパーズ バザー』 2026年11月号' is labeled as sponsored, with several other sponsored fashion and jewelry uploads in the last 30 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is fashion, beauty, and celebrity editorial with no flagged themes in the recent videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube98k6.6k24
X–––
Instagram–––

Benchmark score: 52 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers8 / 50
Activity Uploads in the last 90 days24 / 30
Reach Followers on the main platform20 / 20

Recent videos

Last three uploads, latest 18 days ago.

インターナショナルモードマガジン『Harper's BAZAAR|ハーパーズ バザー』日本版のオフィシャルYouTubeページ。 心を豊かにするラグジュアリーなファションや感性と知性を刺激するカルチャーやライフスタイルの最新情報を発信。 -------------------------- ◇公式webサイトはこちら! https://www.harpersbazaar.com/jp/ ◇各SNSはこちら! 【X(旧Twitter)】https://x.com/HarpersBazaarJP 【Instagram】http://instagram.com/harpersbazaarjapan 【Facebook】https://www.facebook.com/HarpersBazaarJapan/
Harper's BAZAAR Japan's own profile description on YouTube

Are you Harper's BAZAAR Japan? Claim or remove this profile.

About Harper's BAZAAR Japan

Harper's BAZAAR Japan (@harpersbazaarjp) is the official YouTube channel of the Japanese edition of Harper's BAZAAR, the fashion and lifestyle magazine. Based on its public channel data, it posts Japanese-language videos covering luxury fashion, celebrity interviews, beauty, and jewelry, with about 24 uploads in the last 90 days.

The channel has about 97,900 subscribers and 49 million lifetime views. Median views on recent videos are about 6,600, and the audience appears to be predominantly Japanese women in their late twenties to forties; this is an estimate, not measured data. Its website describes the magazine as part of a 29-region international network.

Brands seeking Japanese luxury fashion and beauty audiences should consider this channel. Sponsored integrations are priced at $150 to $250 per video for short-form content, which works out to roughly $4 to $8 per 1,000 median views (CPM), compared with $10 to $30 CPM typical for paid ads.

Written from Harper's BAZAAR Japan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Harper's BAZAAR Japan can edit or remove this page at any time.

Questions about Harper's

How much does Harper's BAZAAR Japan charge for a sponsored video?

Sponsored integrations on Harper's BAZAAR Japan typically cost $150 to $250 per video, based on the channel's median views and its mostly short-form format. Final pricing depends on the length and scope of the brand film. Rates are estimates from public channel data.

What does Harper's BAZAAR Japan post about on YouTube?

The channel posts Japanese-language fashion and lifestyle content, including celebrity interviews, luxury brand film launches, beauty and jewelry features, and event coverage. Most videos are short, often under a minute, and feature Japanese celebrities and models styling luxury collections.

How do I contact Harper's BAZAAR Japan for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so you can send a brief and manage the deal in one place.

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