Starbooked

GBH (@gbh), a public media producer in Boston, Massachusetts, United States, publishes documentaries, history, science and arts clips on YouTube. The channel has about 22,200 subscribers, a median of roughly 830 views per video, and about 50 uploads a year. Rates run about $150 to $250 per video.

Why brands book GBH

Trusted public media channel reaching a documentary-minded American audience

  • About 22,200 subscribers with a long-form documentary library and roughly 50 uploads in the last 365 days
  • Median views near 830 per video, with the top Shorts reaching over 6,000 views on history and nostalgia topics
  • Estimated rate of $150 to $250 per video, which is a low CPM against paid ads at $10 to $30
Best forbrand awareness with educated audiencesNew England regional campaignscultural or heritage sponsorships
Watch forShows no sponsorship history and runs as a nonprofit public media outlet, so brand integrations may need editorial approval.

Brand fit report

Content

Topics, IAB taxonomy
Documentary45%
History25%
Science15%
Arts and Culture15%
Formats
full-length documentary, short-form clip with captions, interview excerpt
Tone
informative, reflective
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
under 60 seconds for Shorts, 8 to 19 minutes for documentaries

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment80/100
Positive share of 50 comments
Engagement1.0%
Likes and comments per view on recent videos
Audience asks aboutthe history behind the featured place or eventwhere to watch the full documentaryhow a particular public media program was made
Age
15%18-24
20%25-34
20%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States90%
🇨🇦 Canada2%
🇬🇧 United Kingdom2%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Recent titles cover history and civic topics such as "The Hidden History of a Wealthy New England Patriot's Slaves", which is historical rather than graphic, so political and social subject matter is present but not sensationalized.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube22k83419

Benchmark score: 28 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days19 / 30
Reach Followers on the main platform4 / 20

Recent videos

Last three uploads, latest 2 days ago.

GBH is the leading multiplatform creator for public media in America. As the largest producer of content for PBS and partner to NPR and PRX, GBH delivers compelling experiences, stories and information to audiences wherever they are. GBH produces digital and broadcast programming that engages, illuminates and inspires, through drama and science, history, arts, culture and journalism. Subscribe to the channel to catch independent films produced by New England filmmakers: https://www.wgbh.org/tv-shows/series/local-lens Subscribe to GBH's email newsletters here: https://www.wgbh.org/newslette
GBH's own profile description on YouTube

Are you GBH? Claim or remove this profile.

About GBH

GBH (@gbh) is the YouTube channel of GBH, the Boston public media producer that makes content for PBS, NPR and PRX. The channel posts full-length documentaries, historical features and short clips on topics such as American Revolution history, New England nature, Deaf culture and archival television, with roughly 50 uploads over the last year. According to the GBH website, the organization is the largest producer of content for PBS and a partner to NPR, which makes it a recognized public media brand.

The channel has about 22,200 subscribers and a median of roughly 830 views per video, with its Shorts drawing the bulk of the larger view counts. Audience figures are estimates based on the channel's topics and public media positioning, and they skew toward adults over 35 in the United States. The channel shows no sponsorship disclosures in its recent videos.

Brands seeking a educated, history-focused audience in New England or nationwide can book a sponsored segment. At an estimated $150 to $250 per video, the implied CPM is about $20 to $35 per 1,000 views, which compares with $10 to $30 for paid ads. Brands should expect editorial review given the organization's nonprofit status.

Written from GBH's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. GBH can edit or remove this page at any time.

Questions about GBH

How much does GBH charge for a sponsored video?

The estimated rate is $150 to $250 per video, based on a median of about 830 views per long-form upload and a CPM of $20 to $35 per 1,000 views. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

What does GBH post about on YouTube?

GBH posts full-length documentaries and short clips on American history, the American Revolution, New England nature, Deaf culture, science and archival public television. Its uploads are roughly weekly and mix long-form films with vertical Shorts.

How do I contact GBH for a brand deal?

A public contact email appears on the channel, and the organization's website lists sponsorship information. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

Similar creators

YouTube and other creators in public media, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
southeast asia travelurban exploration19k10k$200–35058
Dissecte@dissecte · BE
cults and high-control groupsdocumentary24k16k$330–58055
cezary ciszewski@miastawkomie
documentarypolish culture1.6k676$150–25054
Memorie Portal@memorieportal · DE
albanian historycommunist era5.1k53k$1070–187051
John Stark@starkjo · SE
documentarycriminal justice5.9k195k$3890–681051
Pro_ Волочиськ@pro_volochysk · UA
local historyukrainian regional history1.8k1.8k$150–25050