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Gianmarco Ierardi

@gianmarcoierardi · IT · IT

Gianmarco Ierardi (@gianmarcoierardi), an Italian specialty coffee creator based abroad, posts short coffee videos, mostly latte art, grinder and brewing clips. His channel has about 2,660 subscribers and a median of roughly 1,000 views per video, with uploads paused for over a year. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Gianmarco

Italian latte art and specialty coffee creator with a highly engaged niche audience

  • Top latte art clip reached 12,874 views with 578 likes, a strong signal for visual coffee content
  • Median of 996 views across 50 videos, with a p90 of 4,682 views
  • Estimated rate of $150 to $250 per video, or roughly $20 to $35 CPM on long-form views, below typical paid social CPM of $10 to $30 in some cases
Best forcoffee equipment launchesspecialty coffee brand awareness
Watch forUploads have stopped for over a year and most views come from very short clips.

Brand fit report

Content

Topics, IAB taxonomy
Food & Drink85%
Lifestyle15%
Formats
short vertical clips, product unboxings, long-form educational video
Tone
calm, instructive
Language
Italian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 30 seconds, with occasional longer educational pieces

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment75/100
Positive share of 30 comments
Engagement2.6%
Likes and comments per view on recent videos
Audience asks aboutwhich grinder or espresso machine to buyhow to pour a specific latte art patternwhat makes a coffee certification like organic or fair trade meaningful
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇮🇹 Italy60%
🇬🇧 United Kingdom10%
🇩🇪 Germany10%
🇦🇺 Australia5%
LanguagesItalian 90%English 10%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
coffee equipment
Affiliate links
Yes

Titles such as 'Unboxing Acaia Pearl S' and 'Unboxing Niche zero coffee grinder' show equipment reviews, but no sponsorship disclosures found in the last 50 videos; affiliate flag comes from the channel metadata.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All recent titles are about coffee preparation and equipment with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube2.7k9960
Instagram–––

Benchmark score: 47 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers47 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform1 / 20

Recent videos

Last three uploads, latest 602 days ago.

Ciao, sono Gianmarco, Ben venuto/a sul mio canale. Dal 2013 vivo e lavoro all’estero nel settore dello specialty coffee tra UK, Australia e Germania. Curiosità e voglia di migliorarmi è ciò che mi hanno spinto ad aprire questo canale. Qui troverai tutto quello che c'è da sapere sul caffè in un modo semplice ma completo: video tutorial, recensioni, curiosità, storia, video tecnici e anche momenti divertenti. Spero che attraverso questi video possa aggiungere valore alla tua passione per il caffè e allo stesso tempo avere la possibilità di conoscere persone che possano arricchire la mia esper
Gianmarco Ierardi's own profile description on YouTube

Are you Gianmarco Ierardi? Claim or remove this profile.

About Gianmarco Ierardi

Gianmarco Ierardi (@gianmarcoierardi) is an Italian creator who makes specialty coffee content on YouTube, based on his work in the coffee industry across the United Kingdom, Australia and Germany. His channel mostly posts short latte art, brewing and grinder clips, plus occasional longer educational videos on coffee certifications and history. The channel has about 2,660 subscribers and a median of roughly 1,000 views per video. Audience estimates suggest an Italian-speaking viewer base of home baristas and coffee enthusiasts.

Uploads have been paused since early 2025, and the channel's most-viewed work is its latte art clips, which reach a few thousand views on average. Equipment unboxings are the main commercial thread, with affiliate links present but no sponsorships found in recent videos. The data supports a rate of $150 to $250 per video, which works out to $20 to $35 per 1,000 median views, compared with the $10 to $30 CPM typical of paid ads.

This creator suits coffee equipment brands and specialty coffee businesses targeting Italian-speaking home baristas at a modest budget.

Written from Gianmarco Ierardi's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gianmarco Ierardi can edit or remove this page at any time.

Questions about Gianmarco

How much does Gianmarco Ierardi charge for a sponsored video?

Based on the channel's median of about 1,000 views, the estimated rate is $150 to $250 per sponsored video. This is a data-based estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.

What does Gianmarco Ierardi post about on YouTube?

He posts coffee content, mainly short latte art videos, equipment unboxings and brewing clips, with occasional longer educational videos about coffee certifications and history. Most content is in Italian.

How do I contact Gianmarco Ierardi for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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