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Glass Half Full with Craig Melvin

Podcast · www.nbcnews.com · US · EN
Hosted by Craig Melvin

Glass Half Full with Craig Melvin is a weekly interview show from NBC News and TODAY, hosted by Craig Melvin from his basement bar. Guests include celebrities, athletes and comedians discussing turning points in their lives. The show has 38 episodes, typical length around 40 minutes, and an estimated 5,000 to 25,000 downloads per episode. Host-read ad rate: about $90 to $630 per episode.

Why brands sponsor Glass Half Full with Craig Melvin

Celebrity conversations from a trusted NBC News host, weekly, with strong ratings

  • Apple Podcasts shows 293 ratings averaging 4.8 stars
  • Weekly NBC News interviews with athletes, celebrities and authors, about 40 minutes each
  • Host-read placements fit lifestyle, wellness and consumer brands aimed at adults 35 and over
Best forconsumer lifestyle brandsfinancial servicespremium beverage or spirits
Watch forAudience is estimated, and the show has no sponsorship history in the feed, so the first placement is untested.

Brand fit report

Content

Topics, IAB taxonomy
Celebrity Fan/Gossip25%
Sports25%
Careers15%
Books and Literature10%
Music10%
Politics15%
Formats
interview, co-hosted banter
Tone
warm, candid
Language
English
Production
Studio production
Typical length
35 to 45 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 293 Apple ratings (band 200 to 1,000, implying 5,000 to 25,000) with a high-production NBC News show on Simplecast and weekly cadence.
Audience asks aboutHow did the guest overcome their biggest challenges?What shaped their career path?What advice would they give to others?
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
55%women
45%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom4%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episode titles reference a Heated Rivalry show, sickle cell, and running for governor, with no explicit flag set; discussion of politics appears in guest interviews.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

TODAY’s Craig Melvin brings warmth, humor, and curiosity to intimate conversations from his basement bar. Each week Craig sits down with a celebrity, athlete, comedian or just plain fascinating person to talk about the defining moments, challenges and triumphs that shaped their lives. Expect thoughtful insights, unexpected turns and the type of honesty that feels like catching up with an old…
Glass Half Full with Craig Melvin's own show description from the podcast feed

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About Glass Half Full with Craig Melvin

Glass Half Full with Craig Melvin is a weekly interview podcast from NBC News and TODAY. Craig Melvin hosts conversations from his basement bar with celebrities, athletes, comedians and other notable guests, focusing on the moments and challenges that shaped their lives. The feed lists 38 episodes with a median length of roughly 40 minutes.

The website for TODAY and NBC News describes Melvin as a host of the network's morning program, and the feed credits TODAY as the publisher. Apple Podcasts shows 293 ratings averaging 4.8 stars, a signal of a loyal listener base. Listener figures are estimates: the show likely reaches around 5,000 to 25,000 downloads per episode, skewing toward adults over 35 in the United States.

No sponsors appear in the feed. A host-read mid-roll at estimated audience levels would be priced at roughly $90 to $630 per episode. The show suits consumer brands seeking a mature, news-adjacent audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Glass Half Full with Craig Melvin can edit or remove this page at any time.

Questions about Glass Half Full with Craig Melvin

How much does Glass Half Full with Craig Melvin charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is priced at roughly $90 to $630 per episode. Final pricing depends on the show's current terms.

What is Glass Half Full with Craig Melvin about?

It is a weekly interview podcast from NBC News in which Craig Melvin talks with celebrities, athletes and comedians about the defining moments of their lives.

How do I contact Glass Half Full with Craig Melvin about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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