Starbooked

Gusgus (@gusgusofficial) is an Icelandic electronic soul band that posts official music videos and live sets from Iceland. The channel has about 62,000 subscribers and a median of 108,000 views per video, but only one upload in the past year. A sponsored integration is estimated at $2,160 to $3,780 per video. Videos credit full film crews and animators.

Why brands book Gusgus

Established Icelandic electronic band with polished videos and a 108,000 median view count

  • Median video reaches 108,000 views, and the 90th percentile reaches about 405,000 on a 62,400-subscriber channel.
  • Official videos are produced with credited directors, animators and light designers, so branded visuals would match the existing look.
  • Audio mixes Icelandic, English and German, which gives a European music audience rather than one local market.
Best formusic festival or venue promotionaudio and DJ equipmentnightlife and lifestyle products
Watch forOnly one upload in the past year, so campaign timing depends on the band's release and tour schedule.

Brand fit report

Content

Topics, IAB taxonomy
Pop Music40%
Electronic Music45%
Music and Audio15%
Formats
official music videos, live concert performances, interview series
Tone
stylish, atmospheric
Language
IS
On camera
Yes, talking head
Production
Studio quality
Typical length
4 to 6 minutes

Audience

Commercial intent30/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks aboutnew album and release datestour dates and ticketssong names and live setlists
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
42%women
58%men
Countries
Iceland25%
🇩🇪 Germany20%
🇬🇧 United Kingdom12%
🇺🇸 United States10%
LanguagesEnglish 45%Icelandic 30%German 25%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Video titles and descriptions are music and production credits with nothing flagged, though lyric content was not reviewed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube62k108k1

Benchmark score: 63 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers50 / 50
Activity Uploads in the last 90 days1 / 30
Reach Followers on the main platform12 / 20

Recent videos

Last three uploads, latest 44 days ago.

The Icelandic band Gus Gus originally spawned from a shortcut made by Siggi Kjartansson and Stefán Árni (a.k.a. Arni & Kinski) called "Pleasure". Initially the band was acclaimed as an avant-garde collective of musicians, producers, filmmakers and performers. They mixed together different mediums to create a unique mixture of sound and vision. Their trademark style is combined with funky bass, streamlined synths and the intelligent use of technology and art. Árni & Kinski did the visual part and the musical side was driven by Birgir Þórarinsson (a.k.a. Veiran), Stephan Stephenssen (a.k.a Pres
Gusgus's own profile description on YouTube

Are you Gusgus? Claim or remove this profile.

About Gusgus

Gusgus is an Icelandic electronic soul band formed in 1995. Its YouTube channel carries official music videos, live sessions from Eldborg, and a short interview series. Uploads are rare: one video in the past 12 months, a short tour clip. Recent music videos are animated or directed with credited film crews.

Audio in the recent videos is mostly Icelandic, English and German. Audience figures on Starbooked are estimates, not measured data, and likely skew toward adult electronic music fans in Iceland, Germany and the United Kingdom. Median views are about 108,000, and several videos pass 500,000. No sponsorship disclosures appear in the recent videos.

The estimated rate is $2,160 to $3,780 per sponsored video. That is a CPM of $20 to $35, compared with $10 to $30 for typical paid ads. The channel suits music festivals, venues, audio gear and nightlife brands that can work around a slow release schedule. Booking and management emails are listed on the channel.

Written from Gusgus's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Gusgus can edit or remove this page at any time.

Questions about Gusgus

How much does Gusgus charge for a sponsored video?

Starbooked estimates $2,160 to $3,780 per sponsored video, based on about 108,000 median views at $20 to $35 per 1,000 views. Actual pricing is set by the band and its management.

What does Gusgus post about on YouTube?

Gusgus posts official music videos, live concert performances from Eldborg and other venues, and short interview and tour clips. The music is electronic soul with Icelandic and English vocals.

How do I contact Gusgus for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists management and booking emails. Boosted creators can be booked through Starbooked, though this band's brand deals would likely go through its management.

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