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Haugh & Payton Show

Podcast · www.audacy.com/podcast/all · US · EN
Hosted by David Haugh, Jarrett Payton

The Haugh & Payton Show, hosted by David Haugh and Jarrett Payton and published by Audacy, covers Chicago sports including the Bears, Cubs, Bulls, Blackhawks and White Sox, with frequent beat-writer and executive interviews. It runs 500 episodes, updated daily, with a median length of about 39 minutes. Estimated downloads are 5,000 to 25,000 per episode. Estimated rate is $90 to $630 per episode, with a minimum of $90.

Why brands sponsor Haugh & Payton Show

Daily Chicago sports audience reached during the morning commute, five days a week

  • Five live episodes per week on 104.3 The Score, the exclusive audio home of the Cubs and Bulls.
  • Interviews with beat writers, executives and players give the show a dense news cycle.
  • Apple Podcasts rating of 3.9 from 358 ratings, with 500 episodes in the archive.
Best forregional sports and sportsbook campaignsautomotive and local servicessports apparel and fan merchandise
Watch forAudience is Chicago-centric; national reach is limited and figures are estimates.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
News10%
Business5%
Formats
co-hosted banter, interview, segmented daily show
Tone
conversational, opinionated
Language
English
Production
Studio production
Typical length
35 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 358 Apple ratings points to the 200 to 1,000 band, 5,000 to 25,000 per episode; daily cadence, Audacy network hosting and top Podcast Index popularity (9) support the upper part of the band.
Audience asks aboutWhat is the latest on the Bears injury report?How do Chicago teams look for upcoming games?Which best bets are worth making this weekend?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States97%
🇨🇦 Canada3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Audacy104.3 The Score
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description names only the station Audacy and 104.3 The Score as distributors.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports discussion and betting predictions with no explicit flag; the show carries no explicit content marker in the feed.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 37 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 2 days ago.

David Haugh and Jarrett Payton lead you into your work day by discussing the biggest sports storylines in Chicago and beyond. Along with breaking down the latest on the Bears, Blackhawks, Bulls, Cubs and White Sox, Haugh & Payton routinely interview the top beat writers in the city as well as team executives, coaches and players. Recurring guests include Tribune reporter Brad Biggs, former Bears…
Haugh & Payton Show's own show description from the podcast feed

Do you make Haugh & Payton Show? Claim or remove this page.

About Haugh & Payton Show

The Haugh & Payton Show is a daily sports talk program hosted by David Haugh and Jarrett Payton and published by Audacy. According to the feed and the show description, it breaks down storylines for the Bears, Blackhawks, Bulls, Cubs and White Sox, with interviews of beat writers, team executives, coaches and players. The show has 500 episodes in its archive and is updated daily, with a median episode length of about 39 minutes.

The show is listed on Apple Podcasts with 358 ratings and an average of 3.9 out of 5, since 2010. Audacy's listings and the feed describe it as broadcast live Monday through Friday from 5 to 10 a.m. CT on 104.3 The Score. Listeners are likely Chicago sports fans; the estimated audience is 5,000 to 25,000 downloads per episode, which is an estimate and not a published figure.

No sponsors were seen in the feed. Based on the estimated audience, a host-read mid-roll would be priced at about $90 to $630 per episode. The show suits regional sports, sportsbook and local service brands targeting Chicago audiences.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Haugh & Payton Show can edit or remove this page at any time.

Questions about Haugh & Payton Show

How much does the Haugh & Payton Show charge for a podcast sponsorship?

Estimated rate is about $90 to $630 per episode for a host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the Audacy sales terms.

What is the Haugh & Payton Show about?

It is a daily sports talk show from Audacy covering the Bears, Cubs, Bulls, Blackhawks and White Sox, with interviews of beat writers, executives, coaches and players.

How do I contact the Haugh & Payton Show about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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