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Waddle & Silvy

Podcast · espnchicago.com · US · EN
Hosted by Tom Waddle, Marc Silverman

Waddle & Silvy, hosted by former Chicago Bears player Tom Waddle and sports reporter Marc Silverman, covers Chicago sports including the Bears, White Sox and wider league news. The show runs 250 episodes with daily releases across several weekday slots, typically about 45 minutes long. Estimated downloads per episode are 5,000 to 25,000 (estimated), with a host-read rate of roughly $90 to $620 per episode.

Why brands sponsor Waddle & Silvy

Daily Chicago sports talk from a network-backed show with 446 Apple ratings

  • Publishes new episodes daily across several weekday slots with a 250-episode archive.
  • Holds a 4.4 average Apple Podcasts rating across 446 ratings.
  • Features former Bears players, local reporters and national analysts as recurring guests.
Best forlocal Chicago consumer brandssports apparel and fan gearregional food and hospitality
Watch forFrequent strong language means family-oriented brands should review episode content first.

Brand fit report

Content

Topics, IAB taxonomy
Sports80%
News20%
Formats
co-hosted banter, interview, call-in segment
Tone
conversational, opinionated
Language
English
Production
Clean, edited audio
Typical length
40 to 50 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 446 Apple Podcasts ratings, a 4.4 average, daily updates, 250 episodes, a broadcast-affiliated host network and a top Podcast Index popularity bucket.
Audience asks aboutWhat is the latest on the Chicago Bears?How will the White Sox season look?What do local reporters and former players think about team decisions?
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
30%women
70%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
ESPN ChicagoGood Karma Sports
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by the network ESPN Chicago, operated by Good Karma Sports.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Episode titles include 'Quick Bitch', indicating occasional strong language.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 39 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
10/16 5 PM: Aki's A-List2026-10-1646 min
10/16 4 PM: Quick Bitch2026-10-1641 min
10/16 3 PM: Tom Thayer2026-10-1641 min
10/16 2 PM: Bears Friday!2026-10-1646 min
10/15 5 PM: Courtney Cronin2026-10-1545 min
10/15 4 PM: Caleb responds to the critics2026-10-1541 min

Last six episodes from the show's feed, latest 3 days ago.

Former Bear Tom Waddle and longtime Chicago sports reporter Marc ‘Silvy’ Silverman love to talk all things Chicago sports and more.
Waddle & Silvy's own show description from the podcast feed

Do you make Waddle & Silvy? Claim or remove this page.

About Waddle & Silvy

Waddle & Silvy is a daily Chicago sports talk podcast hosted by former Chicago Bears player Tom Waddle and sports reporter Marc Silverman, according to the feed and the show's Apple Podcasts listing. Episodes cover the Bears, the White Sox and wider Chicago sports, with guests including local reporters and former players. The show has 250 episodes, releases updates daily and runs about 45 minutes per episode.

The Apple Podcasts listing shows 446 ratings with a 4.4 average, published by ESPN Chicago. Listener figures are estimates: roughly 5,000 to 25,000 downloads per episode, based on rating volume and show scale. The feed shows no sponsor mentions, and the show sits within the Good Karma Sports network described on the ESPN Chicago website.

A host-read mid-roll ad is estimated at $90 to $620 per episode. Brands seeking Chicago sports fans, including local consumer and hospitality companies, are the best fit for this show.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Waddle & Silvy can edit or remove this page at any time.

Questions about Waddle & Silvy

How much does Waddle & Silvy charge for a podcast sponsorship?

Estimated host-read mid-roll rates are roughly $90 to $620 per episode, based on estimated downloads of 5,000 to 25,000 per episode. Final pricing depends on the placement and the terms agreed with the show.

What is Waddle & Silvy about?

Waddle & Silvy is a daily Chicago sports talk show hosted by Tom Waddle and Marc Silverman. It covers the Bears, the White Sox and local and national sports news, often with guests.

How do I contact Waddle & Silvy about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked directly through Starbooked.

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